儿童教育公司商业计划书.doc

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1、儿童教育公司商业计划书儿童教育公司商业计划书-60-儿童教育公司商业计划书目录1执行总结···············································51.1公司介绍··········································51.2产品服务描述······································51.3市场描述··········································61.4营销战略描述······································71

2、.5财务分析··········································71.6风险分析··········································81.7风险资本退出······································82产品服务介绍········································92.1产品服务简介······································92.2产品服务方案·····································

3、102.3产品服务特色·····································133产品服务市场分析····································143.1市场概况········································143.2需求分析·········································143.3市场机会·········································15-60-儿童教育公司商业计划书3.4环境分析·····················

4、····················153.5SWOT分析·········································173.6竞争对手分析·····································204营销计划············································224.1营销目标·········································224.2目标市场·········································234.3产品策略（product）

5、································244.4价格策略（price）··································264.5渠道策略（place）··································274.6促销宣传策略（promotion）··························284.7宣传方案·········································285公司简介及公司管理··································315.1公司简介····

6、·····································315.2公司文化·········································315.3公司管理层及员工分工·····························316财务分析············································416.1财务数据预测·····································416.2财务报表分析·····································467风险预测····

7、········································497.1市场风险·········································497.2竞争风险·········································497.3财务风险及其控制·································49-60-儿童教育公司商业计划书7.4管理风险·········································508风险资本退出······