大学体验英语第二册Unit3课文B.ppt

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1、UNIT3(PassageB)ADVERTISINGOct.14-18,2013Week7WarmingUpItalianSpacecraftHowdoyouunderstandtheword“Spacecraft”?Whatconnotationsdoyouhavewhenyouthinkofit?NoOneCaresMoreAboutYourImage.Howdoyouinterprettheword“Image”?TheUsesandAbusesofAdvertisementsLead-inManyproductsforsaleseemtoscreamatus,“

2、Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)___________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_______ofcolors,patterns,fabricsandbrandsyoucould3)________from.Whichkindofsoft4)______wouldyouliketohavetodayorwhatkindofcomputerdoyouwan

3、t?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)__________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)__________productsandidentifyourpurposeinpurchasingthething

4、sweneed.competingvarietychoosedrinkconsumerscompareLead-inButthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_

5、________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirc

6、hildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisionsrespondPollutionprovidesLead-inforsalebeonsale/haveasaleaclearancesaleappealtodeceptiveraiseawarenessoftakeactiontrashcan出售减价销售

7、清舱出售吸引欺骗的提高意识采取行动垃圾箱LanguageFocus-Lead-inTask1Task2Dialogue1Dialogue2SAMPLESCommunicativeTasksJohn:Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetui