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1、美国留学文书广告学硕士专业PS样本 PersonalStatement AppliedProgram:Advertising Amongthe26Englishalphabets,theoneIlikemostisthecapitalizedDbecausethisalphabet,simpleasitis,isthemostbeautifulone.Thetwostrokes,oneverticallineandonecurve,adumbratetwototallydivergenttrajectoriesasifse
2、rvingasconstantindicatorofthepsycheoftheprofessionalsintheadvertisingindustry:totravelfromonepointtoanother,thereisaninfinitenumberofroutestochoose;butultimatelyspeaking,thereareonlytworoutes:oneisalongastraightline,theotheralongacurve.Whilethegeneralpublicmayoptfort
3、hefirst,advertisingprofessionalsshoulddecideonthesecond.Acurvedtrajectorymaywellenableonetoexpandhishorizon,enrichhisexperienceoflife,andcultivatehiscapabilityforexcellentinterpersonalexchangeandcommunication.Imaintaintheconvictionthatthelongerthejourneyoflifethatone
4、travels,therichertheexperienceonecanderivefromlifeandhencethegreaterthenoveltythathecancreateoutoftheapparentlycommonplace. In1998,IenteredXXUniversitywithremarkableperformanceattheNationalCollegeEntranceExamination(amongthetop10percentoftheparticipantsmajoringinHum
5、anitiesDisciplines).Duringthefirstyearofmyundergraduatestudies,ImajoredinInternationalLawbutitimmediatelydawnedonmethatIwasnotmeantforstudiesinthisfieldandmyrealinterestliedinadvertising.Therefore,withextraeffortsIauditedallthemajorcoursesinadvertisingandinthesecondy
6、ear,withasolidcommandofallthetheoreticalknowledgeofthebasiccourses,ItransferredtoAdvertisingSpeciality.OnceIembarkedonstudyingwhatreallyinterestedme,ImaderapidprogressandmyGPAreached3.5(amongthetopthreefor26studentsofmyclass).Inaddition,Iachievedthehighestscoreofthec
7、lassinfourmostimportantcoursesinthefield:HistoryofChineseandForeignAdvertising,PrinciplesofAdvertising,AdvertisementPlanning,andMassCommunication. AsIdelveddeeperintomysubject,Icametoacquireanincreasinglyprofoundunderstandingofthenatureofadvertising.Asamatteroffact,
8、advertisingisanartofpersuasion,concernedwithhowtheadvertisercaninfluencethebehaviorandvalueorientationofthegeneralpublicwithhisindi