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大小:175.00 KB
页数:19页
时间:2020-04-28
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1、宝山区Moreandmoreshoppersarebuyingthingsonlinethesedays,allowingthemtoavoid51salespeopleandlonglinesatcheckoutcounters.Inspiteofonlineconvenience,52,therearesomeitems—likeclothes—thatcustomerspreferto53beforebuying.Inlightofthis,twocompaniesarefindingwaystomoderniz
2、estoresand54thegapbetweenonlineandin-storeretail(零售).Asoftwarecompanythatalsohappenstoselldesignerjeans,Hointerhascreatedafastandpainlessshopping55foritscustomers.ShopperswalkintoaHointerstoreandselectoneofthemanypairsofjeans56downfrombars.Thentheypointtheirsmar
3、tphonesatthetagand57theHointerapp,afterwhichtheyselectthesizeandpress“tryon.”Theappthendirectsthemtoaspecificdressingroom.German-maderobotsbringoutthe58jeansanddeliverthemthroughachute(斜槽)tothedressingroominabout30seconds.Immediatelyafter59pairsofjeansaredropped
4、throughanotherchute,the“outbox,”theydisappearfromthelistintheapp.PurchasesatHointeraremadewithaswipe(刷卡)ofacreditcard.Andinteractingwithasalespersonisoptional!ThisallowsHointertohirefewerpeopleandfocusontheirultimategoal:developing60thatsupportsaretailrevolution
5、.Men’sclothingretailerBonoboshas61amorepersonalizedshoppingexperience.Althoughitis—infact—anonlineretailer,Bonoboshasdecidedtoopenahandfulofbrick-and-mortarstorescalledGuideshops.Shoppersmakea(n)62onlinebeforearrivingataGuideshop,wheretheyreceiveone-on-one63from
6、afittingguide.Becausetheseshopshavelimitedinventories(存货),shoppersaren’tabletotakehometheoutfitstheyselect.Butguideshelpshoppersmakeonlinepurchasesbeforetheyleave,afterwhichtheitemswillbe64tocustomersinoneortwodays.WhileHointerfocusesonconvenience,BonobosGuidesh
7、opsfocusoncustomerservice.Butbotheffortshaveonething65:givingclothingretailersanewlookforthe21stcentury.51.A.respectableB.considerateC.aggressiveD.violent52.A.howeverB.thereforeC.anywayD.moreover53.A.convinceB.guaranteeC.ensureD.examine54.A.breakB.bridgeC.shallo
8、wD.deepen55.A.experienceB.mallC.directionD.principle56.A.hidingB.hangingC.storingD.labeling57.A.startB.uploadC.saveD.download58.A.desiredB.well-designedC.promotedD.we
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