创富大赛创业计划书.doc

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1、安庆东泰商贸有限公司创业计划书2011年创富大赛安庆东泰商贸有限公司创业计划书公司名称：安庆东泰商贸有限公司总经理：王东-38-安庆东泰商贸有限公司创业计划书目录第一部分执行概要··············································3一、公司基本情况··········································3二、公司经营思路和战略····································3第二部分企业运营计划·······

2、···································4一、公司地点选择··········································4二、进货渠道··············································4三、主要产品··············································4四、经营战略目标··········································5第三部分市场分析

3、··············································6一、目标市场定位··········································6二、建材市场分析··········································7三、SWOT分析·············································9四、消费者分析··········································

4、·12第四部分营销组合策略·········································14-38-安庆东泰商贸有限公司创业计划书一、产品策略·············································14二、价格策略·············································15三、渠道策略·············································16四、促销策略············

5、·································16五、其它相关营销策略·····································18第五部分机构设置及管理·······································24一、组织结构·············································24二、股东职务分工及工作职责·······························25三、薪酬及人员激励制度······

6、·····························26四、绩效考核制度·········································27第六部分融资需求与资金投向···································28一、融资需求·············································28二、资金投向·············································29第七部分财务状况分析····

7、·····································30一、费用预测·············································30-38-安庆东泰商贸有限公司创业计划书二、利润预测·············································30第八部分风险分析及应对策略···································31一、创业风险································

8、·············32二、竞争风险·············································32三、进货风险·············································32四、财务风险·············································33五、管理者风险···········································33六、筹资风险····