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1、人生的意义是什么(What'sthemeaningof1辻e)Abstract:Thisarticlefromthecurrentsituationofbuildingchannelsofcommercialbanks,analyzestheadvantagesanddisadvantagesofvariousmarketingchannels,andtheselectionofbankingchannelsmadesuggestions,certainguidingsignificancetotheconstructionofchannelsfordom
2、esticcommercialbanks・Keywords:bankchannelconstructionprincipleselectionstrategyCommercialbanks,asacommercialprofit-makingorganizationprovidingfinancialproductsandservices,providetheservicesandmanagementoftheirproductsandservices,aswe11asothergeneralindustrialandcommercialenterpris
3、es,throughvariouschannels・Toagreatextent,thenumberofchannels,andimprovethelevelofoperationalefficiency,embodiesabank'smarketcompetitiveness,butalsoconstituteanimportantpartofcorecompetitivenessofcommercialbanks,"thechannel,theworldisnotanexaggeration.Atpresent,thechannelsofdomesti
4、ccommercialbanksgenerallyincludeentitynetworks,self-servicebanks,telephonebanks,onlinebanks,mobilebanks,etc.theyrelyoneachotherandcomplementeachservicesforcustomers・However,differenttimeswithindependent,havebeenbuilt,lackofreuseoftransversechannel,customerothertoprovidefinancialsi
5、ncethesechannelsareinnounifiedstandardmethodsbusinesslogicbetweentheinformation,businessinformationsharingcannotcrosschannelbusinesssystem,lackofcoordination,channelconflictandcontradictionhasbecomethecommonphenomenon.1domesticcommercialbankchannelsystemconstructionpresentsituatio
6、n(1)entitynetworkisachannelforbankstodirectlysellproductsandserviceswithcustomers・Itisalsothemostimportantchannelinthebankingtradition,sofarasthebranchesandoutletsofbanksareinvolved・Bytheendof2008,thetotalnumberofbankingfinancialinstitutionsinChinareached179753.Amongthem,thestate-
7、ownedcommercialbanksoccupyanabsoluteadvantage,alloverthecountryJscitiesandtowns,andcloselyadapttotheadministrativedivision.However,inrecentyears,somestate-ownedcommercialbankshavewithdrawnsomegrass-rootsoutletsintheeconomicallybackwardareas,andthetotalsizeoftheoutletshasbeenreduce
8、d・Thenumberofoutletsofjoint-stock