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1、ReturntoMenuPassageBFindoutwhyHaierhasbeensosuccessfulonthewayofbuildingitsbrandname.1.DoyourfamilyhaveaHaierproduct?Ifyes,describeit.Open.Reference:2.WhyisHaiersosuccessfulintheU.S.?ItisHaier’smarketingstrategythatworksthesuccess.Reference:ReadAboutItLanguagePointsC
2、ontentAwarenessLanguageFocusReadingSkillPracticeTranslatingSkillPracticeHaierSeeksCoolU.S.ImageNEWYORK,Aug2(Reuters)—FormostAmericanshoppers,“madeinChina”maystillsuggestcheaptoys,butChina’slargesthouseholdappliancemakerhasambitiousplanstochangethatwithitssalesofagrow
3、ingrangeofsleekminibars.HaierGroupCo.,whichaccordingtosomeindustryestimatesistheworld’ssecond-biggestmakerofrefrigerators,isseekingtooutflankAmerica’sthreemajorappliancemakersbycompetingonimageratherthanprice,andbytargetingstudentsinthehopethattheywillremainloyalasth
4、eygetolder.Andsofarthestrategy,whichmaysignalthewayforfuturecampaignintheU.S.marketbyotherChineseconsumerproductscompanies,maybeworking—atleastaccordingtotwoarmsoftheworld’slargestretailerWal-MartStoresInc.“It’snotaboutwhetherthey’remadeinChina,”saidMelissaBerryhill,
5、aspokeswomanforWal-Mart’sSam’sClub,whoselastholidayseasoncatalogfeaturedablackHaiercoolerwithsmokedglassdoorsthatisbigenoughtochill30bottlesofwine.“They’reanexceptionalvalue,”shesaidofthe$300luxurymachine,soldalongwiththemoreordinaryHaierchestfreezerthatcostsabout$16
6、0.Wal-Mart’smaindiscountoperationinAprilbegansellingthechestfreezersinhalfofits2600stores,whilemostofitsstoressellatleastoneoftwoversionsofcompactrefrigeratorsmadebyHaier.“They’repopularandbeatingourexpectationsonsales,”saidWal-MartspokesmanRobPhillips,whoaddedthatth
7、eHaier4.6cubicfeetand5cubicfeetfreezerscostaboutthesameasGeneralElectricCo.’scomparableproducts,sellingforaround$169.COLLEGETOEHOLDGE,WhirlpoolCorp.andMaytagCorp.currentlydominatetheU.S.marketplaceforhouseholdappliancesbuttheytendtofocusmostoftheirattentiononmainstre
8、amareassuchaslargerefrigeratorsandfreezers.Haier,whichsaysitcurrentlysells$200millionworthofappliancesintheU.S.annually,nowclaimsmo
