滴滴打车APP分析报告.pdf

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1、滴滴打车APP分析报告目录1．行业背景分析..............................................................................21.1移动出行市场体量巨大...................................................................................21.2移动出行市场发展空间广阔........................................................................

2、..21.3移动出行市场备受青睐...................................................................................21.4合并后滴滴打车稳居移动出行市场领头羊................................................22.产品概况.......................................................................................23.产品分析定位和功能.........

3、..........................................................33.1产品定位..............................................................................................................33.2用户群体....................................................................................................

4、..........33.3地域分布..............................................................................................................33.4用户评价..............................................................................................................43.5产品功能..............................

5、................................................................................53.6用户需求用户痛点改进建议............................................................................73.7交互体验........................................................................................................

6、......74.运营和商业化.............................................................................124.1用户运营............................................................................................................124.2盈利模式..................................................................

7、..........................................125.竞品分析.....................................................................................126.SWOT分析.................................................................................137.总结....................................................

8、............