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1、StarbucksinvadesParisiancafeculture1Thebeautyindustry2HolidayHeadache2Arthritisall-clearforhighheels3DisneyWorld4SecretstoaGreatLife5The50-PercentTheoryofLife6TheRoadtoHappiness7SixFamousWords8WriteYourOwnLife8StarbucksinvadesParisiancafecultureAformofaliencivilisationhasfinallylandedinParis-
2、unfamiliargreenandblacksignshaveappearedontheAvenuedeL'Opera.ItisthefirstStarbuckscafetoboldlygowherenoStarbuckshasgonebefore,ontopotentiallyhostileFrenchterritory.ItsadvertisingpostersontheChampsElyseeannounce"Starbucks-apassionpourlecafe".Butisthecompanyawareoftheriskitistakingbychallenging
3、theverybirthplaceofcafesociety?"Ithinkeverytimewecomeintoanewmarketwedoitwithagreatsenseofrespect,agreatdealofinterestinhowthatcafesocietyhasdevelopedovertime,"BillO'SheaofStarbuckssays."Werecognisethereisahugehistoryhereofcafesocietyandwehaveeveryconfidencewecanenjoy,augmentandjoininthatpass
4、ion."Andhemayberight.DespitesomesniffinessintheFrenchpress,someyoungerFrenchareexpressingtheirexcitementthattheywillfinallybeabletovisitthekindofcafetheylovetowatchontheUSTVseriesFriends.Infact,forsome,itisanexoticrarity,farmoreexcitingthantheaverageFrenchcafe.Melissa,aged18,saysshecanhardlyw
5、ait:"IloveStarbuckscaramelcoffee-it'sverygoodandIliketheconceptthatthey'reopeninginParis.IthinkStarbuckswillbeOKforFrenchpeople."AnAmericantouristisequallyexcitedwhenshespotsthesign-thiscouldbejustthethingtohelphergetovertheoccasionaltwingeofhomesickness."IlovetheFrenchcafes,butStarbucksissop
6、opularintheStatesandit'sbecomepartofAmericancultureandnowit'scometoFrance,andthat'sOK,"shesaid.ButthatistheproblemformanyFrench,whodonotwantFrancetobejustliketherestoftheworld:withstandardiseddisposalcupsofcoffee-identicalin7,000branchesaroundtheworld-eveniftheyaretermedhandcraftedbeverages.A
7、tthetraditionalcafes,customersworrythatthebigUScoffeehousechainscoulddriveoutsmall,family-ownedcafes.OthersherethinktheycouldcomeroundtotheideaofStarbucks,thoughforthemitwouldneverreplacethecornercafeorthetypicalParisianpetitnoircoffee.Thebea
