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ID:51096402
大小:519.69 KB
页数:43页
时间:2020-03-19
《Standardization versus Adaptation标准规范化与适应.pdf》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、GlobalizationandFashionBusinessStrategy:StandardizationversusAdaptationTwoCaseStudiesofCalvinKleinMenswearandTommyHilfigerInternationalAmsterdamFashionInstituteBachelorDegreeProgramInternationalFashionManagementGraduationResearchReportMay2014Student:HaegeonKangCoach:ConstantinvonMaltzahnSecondReade
2、r:JanPiscaerTableofContentExecutiveSummary-----------------------------------------------------------------------------------------01Chapter1Introduction----------------------------------------------------------------------------------021.1Background-------------------------------------------------
3、-----------------------------------------------021.2Problem-----------------------------------------------------------------------------------------------------021.3Purpose-----------------------------------------------------------------------------------------------------031.3Question-------------
4、---------------------------------------------------------------------------------------031.4Methodology-----------------------------------------------------------------------------------------------04Chapter2GlobalizationandFashion----------------------------------------------------------------052.
5、1ManufacturingandRetail--------------------------------------------------------------------------------052.2Design------------------------------------------------------------------------------------------------------062.3Media,TechnologyandTrends-----------------------------------------------------
6、---------------------07Chapter3FashionBusinessStrategy:StandardizationvsAdaptationwith4’PsofMarketingMix----------------------------------------------------------------------093.1Product-----------------------------------------------------------------------------------------------------103.2Price--
7、-------------------------------------------------------------------------------------------------------143.3Promotion-----------------------------------------------------------------------------------------
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