全球化英文介绍 精品.ppt

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1、GlobalisationWhatisGlobalisation?LearningobjectivesKnowwhatglobalisationis.Understandtheimpactofglobalisation.Knowthemainaspectsofglobalisation.Theprocessbywhichpeople,theircultures,money,goodsandinformationcanbetransferredbetweencountrieswithfewornobarriers.Because

2、ofthesebreakdownsinbarriers,manydifferentplacesbecomeinterdependentoneachother.WhatisGlobalisation?AspectsofGlobalisation?Isthisglobalisation?Technology-DellLaptopsCulture-DisneyEconomic-McDonaldsWhathasmadethishappen?Theworldiseffectivelyshrinking.Information,goods

3、andservicescannowbetransferredmuchmorequickly.Thecostofcommunicationhasfallen.Whatdoyouthinkthisimagerepresents?TaskOnePick5thingsyouowntowriteabout.Explainhow‘globalised’youare.Bereadytoshareoneofyourthingswiththeclass.10minutesIsglobalisationagoodorbadthing?Global

4、isationshouldbeagoodthing–butastherulesaremadebytherichandpowerful,theresultsfavourthem.WhatisaTrans-NationalCompany(TNC)?Atrans-nationalcompany(TNC)isahugecompanythatdoesbusinessinseveralcountries.ManyTNCsaremuchricherthanentirecountriesinthelessdevelopedworld.TNC’

5、scanprovideworkandenrichacountry'seconomy-orsomesaytheycanexploittheworkerswithlowpayanddestroytheenvironment.ExamplesofTNC’s(TNCCaseStudy)NestléisaTNC,becauselikeothercompaniestheyhaveheadquartersinoneplace,andmanufacturersinotherplacesallovertheworld.Thismeansthey

6、canusecheaperworkersandsellforhighprices.(TNCCaseStudy)Nestléis:Switzerland'sbiggestindustrialcompany,ThebiggestfoodcompanyintheworldHas23,000employees456factoriesworldwideIn2008,itmadeaprofitof$15billion(TNCCaseStudy)ForNestlé,globalisationisgreat–Itcangetrawmateri

7、alswheremarketsmakethemcheapestItcanlocatefactorieswherewagecostsarelowestBecauseofthis,Nestlécanmakesurethatitcancompeteforpricesineverymarketineverycountry.TaskTwoUsingthefactsheet,answerthequestionsbelow.WhatisNestlé’scorecountry?WhoownsNestlé?WhydidNestlégrow?Wh

8、enwasfavourableforNestlé?Andwhy?WhatproductsdoesNestléhave?(name5)WhatdotheownersofNestléwantittodo?HowmuchprofitdidNestlémakein2008?Homew