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1、ThereareveryfewpeopleintheworldtodaymorecloselyassociatedwithinnovationthanAppleco-founder,SteveJobs.HeistheclassicAmericanentrepreneur—startinghiscompanyinthesparebedroomofhisparents’house,andpioneeringthefirstpersonalcomputerforeverydayuse.ThefamedNe
2、wYorkTimescolumnist,ThomasFriedman,wroteacolumninwhichhesaidAmericaneedsmorejobs—SteveJobs.HemeantthatinnovationandcreativitymustbenurturedandencouragedtohelptheU.Sandothercountriesemergefromtheglobalrecession.EveryonewantstolearnmoreaboutSteveJobs,yet
3、veryfewjournalistshaveidentifiedtheprinciplesthatdriveSteveJobsandhissuccess.Untilnow,thatis.TheInnovationSecretsofSteveJobs(McGraw-Hill,October,2010)revealsthe7principlesthatarelargelyresponsibleforhisbreakthroughsuccess;principlesthathaveguidedSteveJ
4、obsforhisentirecareerand,moreimportant,principlesyoucanadopttodayto“thinkdifferently”aboutyourcompany,productorservice.SteveJobshassomethingtoteachyouaboutyourcareer,yourbusiness,andyourbrand.Hethinksdifferentlyabouteveryaspectofbusiness–fromproductdes
5、igntomarketingtocommunications.Herearethe7principlesresponsibleforJobs’breakthroughsuccess.PrincipleOne: Dowhatyoulove.Passioniseverything.Innovation—whichsimplymeans—newwaysofdoingthingsthatimproveourlives---cannotflourishunlessyouaretrulyobsessedwith
6、makingsomethingbetter—beitaproduct,aservice,amethodoracareer.“Havethecouragetofollowyourheartandintuition.Theysomehowalreadyknowwhatyoutrulywanttobecome.”Jobshasfollowedhishearthisentirecareerandthatpassion,hesays,hasmadeallthedifference.It’sverydiffic
7、ulttocomeupwithnew,creativeideasthatmovesocietyforwardifyouarenotpassionateaboutthesubject.In1972,SteveJobsdroppedoutofReedCollegeinPortlandafterjustonesemester.Hestayedanother18monthsto“dropin”tothoseclassesheenjoyed,likecalligraphy.Calligraphydidn’th
8、aveanyobviouspracticalapplicationinhislifebutitwouldcomebacktoJobswhenhecreatedtheMac.TheMacintoshwastheworld’sfirstcomputerwithbeautifulfontsandtypography.IfSteveJobshadn’tfollowedhispassion,we’dstillbeenteringlinecommands.“Beingtheric
