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1、Whatisthereddotreddotaward?Whatisthereddotreddotaward? reddotreddotawardisbuiltonaproudpeoplewithahistoryof50yearsonatraditionaldesignaward.Atfirst,itispurelyadesignawardinGermany,buthasgrownintoaninternationallyrenownedaward.Today,from40countries,morethan4,000participants. reddo
2、treddotawardisthedesignoftheindustry'sOscars,theworld'slargestandmostprestigiousdesignawards.Eachyear,someoutstandingindustry,productdesign,communicationdesignbecauseofitshighqualityleveltomeetthedesignwasawardedthe'reddotRedDotAward'. Thevalueofthisprizecanbereflectedinthequality
3、ofitsparticipants.Pleasereferto: Productdesign:Mercedes-Benz,BenQ,Nakamichi,Loewe,Apple,Nokia,Sony(Sony),LG,Samsonite,Nike,Bosh,AutomobileLamborghini(Lamborghini),Volkswagen,Ferrari,BMWandPorscheJie,etc.. CommunicationDesign:Saatchi&Saatchi,IDEO,FrostDesign什么是reddot红点奖？reddot红点奖是建
4、立在一个令人引以为豪的，拥有50年悠久历史的传统之上一个设计奖。起初，它纯粹只是一个德国的设计奖，但逐渐成长为国际知名的大奖。到今天，有来自40多个国家，超过4000名参赛者。reddot红点奖是设计界中的奥斯卡，世界上规模最大最尊贵的设计奖。 每年，一些杰出的行业产品设计、传播设计因其达到设计品质的极高境界而被授予‘reddot红点至尊奖’。 此奖的价值可以有其参赛者的素质体现出来。请参考： 产品设计：梅塞德斯奔驰，BenQ,Nakamichi,Loewe,苹果电脑，诺基亚，新力（Sony），LG,Samsonite,耐克，Bosh,Automobile
5、Lamborghini(兰宝基尼),大众，法拉利，宝马和保时杰等。 传播设计：Saatchi&Saatchi,IDEO,FrostDesignWhatisadesignconceptaward?Astheworld'smostextensivecoverageofadesigncompetition,reddotreddotdesignawardtoitsleadershipandvisionsinsightonceagainreflectedintheestablishmentofthedesignconceptaward.Thisawardandrec
6、ognitionproductsemphasizestheimportanceoforiginalideas:topromoteinnovationandstimulatethespeedoffastfashionanddesigntrendsreflectthevisionofthevirtualintointuitive.Awardforthedesignconceptpioneeredin2005,belongstothereddotdesignawardreddotofanaward.Tothedesigncreativityofpeopletot
7、hemaximum,toexploregooddesign,excellentdesigntalenttoexplore.Itfillsadesignawardinalargeloophole.Productdesignisadesignconcept,notproductionorthemarketbefore,buttherearedesignideas/concepts,ormodelstage.Forexample,areducedmodelaccordingtoscale,orathree-dimensionalmap,orthatitsnove
8、lty,functionality,innovation,prod
