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1、MEDICIS2011GROWINGOURFAMILYGROWINGOURPRODUCTFAMILYAESTHETICPRODUCTS2
2、MedicisAnnualReport2011DEARSTOCKHOLDERtismyprivilegetowritethis,my21stlettertointheUnitedStatesstockholdersasthechiefexecutiveofMedicis,byprescriptionsandIasapublicly-heldcompany.Itookawalkbackdollar
3、s.2intimeandre-readlettersIhavewrittentoyou,ourstockholders,overmorethanascoreofyears.OverthecourseofAlthoughtherehavebeenperiodicdisappointmentstheyears,wehaveandfrustrations,IcansaywithconfifidencethatattemptedtobuildaMedicishasbecometheleadingdermatologicconcernfound
4、ationofexcellenceinallareasofourbusiness.intheUnitedStates.1ThThiswasourstated objectiveinOuraspirationistobeawellconductedorchestramyfifirstwritingatthehelmofthis Company.comprisedofthedozensofdisciplinesrequiredtoexecuteasoundbusinessplan.ThThereisnoquestionIamproudth
5、atwehavematuredandbecomeanbutthat,attimes,theorchestrahashadstrongerinnovator,bothinproductdevelopmentandSaleselementsthanothers,butIfeelcomfortableassuringandMarketingmethodologies,aswellassocialandyou,ourstockholders,thattheorchestratodayplaysinethicalinitiatives.We
6、havechangedourindustryfullharmony,witheachsectionachievingtheutmostbyintroducingacustomercentricmodel,alwaysofitspotentialwithahighdegreeoforganization.Yet,puttingtheinterestsofourcustomersandtheirasacompany,wehavealsostrivedtoremaininformalpatientsattheforefrontofour
7、thinking.Wehavealsoinatmosphereandallowforspontaneity.PerhapsthisbeenaleaderinResearchandDevelopment,havingexplainswhyMedicisissuchahighlysoughtafterintroducedover30newdrugsoverthespanoftheworkenvironment.past22years.Amongthoseproductshavebeenmanymarketleaders,foremos
8、tamongthem,SOLODYN,Overthecourseoffiscalyear2011,wehaveachievedtheleadingdermatologyproductintheworldbymuch.WewereselectedbyEthisphereastheonlydollarsandthe#1brandeddermatologyproductpharmaceuticalcompanyintheworldtobeamong»DERMATOLOGYPRODUCTSGROWINGOURFAMILY
9、3itshighl
10、yprestigiouslistoftheWorld’sproductsintotheMedicisfamilyMostEthicalCompanies.Ourbusinessandhavehighexpectationsoftheirpracti
