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1、宝洁标签门与企业企业培训声誉管理(Procter&Gamb1etagdoorandenterprise,enterprisetraining,reputationmanagement)TheProcter&Gamblecustomerservicestaffsaidthattheproductiondateandbatchnumber,barcodemachineisnotattached,nosimilarsituation.Butindustrysources,Wcllain1981andtheTi
2、anjindailychemicalfactoryofthefirstjointventure,in1995tobecomeGermany?sWella，swhollyownedenterprises,afterthelatterisProcter&Gamb1eacquiredin2003,thenshutdowntheproductionlineinTianjin,laterallproductsarcproducedinThailandandotherplaces,sothebottlewasint
3、roducedbydomesticdealerspostedChineselabel,andtherewastheprovincialagencyrepasteoffpossible・AndProcter&Gamb1eofficialasofpresstime,didnotrespondfurthertotheincident.(SouthernMetropolisDaily)ThefamousbusinessexpertTanXiaofangteacherlearned-一recently,thewo
4、r1deconomicforumonthe132oftheworld，sleadingmultinationaljointsurvey:corporatereputationoverfinancialperformancebecomeanimportantindicatortomeasurethesuccessoftheenterprise・AnotherofEurope,AsiaandNorthAmericaCEOsurveyisanimportantproblemofCEOsworldwidearc
5、increasinglyconcernedaboutthecompany，sreputation,andCEOsarcmoreinclinedtoconsidertheissuefromastrategicperspective,reputationmanagementishelpfultoallcountriesandregionstodevelopeffectivepolicy,improvetheinvestmentenvironment,promoteeconomicdevelopment・Fa
6、mousexpertsTanXiaofangteachersaidthatcntcrpriscsinthefaceofthecrisis,takeevasive,perfunctoryandevenobscureapproachwi11undoubtedlyaffectcorporatereputation.Butinordertochangethebadreputationandrelatedtothis,needtoinformthemediaatthefirsttime,releasetherea
7、lsituation,theinitiative,thegreatestdegreeofcompressionofthespreadoffalseinformationspace,andtheneedtostrengthenthelearningandaccumulationofmultinationalcompaniesinreputationmanagementexperience,toavoidtheongoingcrisiscausedbysocietytheenterpriseismorean
8、dmoredeepdistrustandultimatelyaffectthereputationoftheenterprise・Here,let'slistentotheinspirationofanancientstory:it'sanoldfolktale,andevenifyou'refamiliarwithit,takeamomenttoreadthestory.Therewasamanwhohadbeenontheroadfor
