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ID:47105146
大小:107.00 KB
页数:8页
时间:2019-08-04
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1、clozeSometimeago,astoreadvertisedrebuiltvacuumcleanersofanationallyknownbrandattheabsurdlylowpriceof$13.Whywasthisdone?Surelythestorecouldnot___1___tosellgoodvacuumcleanersatthisprice.Asamatteroffact,anycustomerwhotriedtobuywouldfinditwas___2___.Shewouldbetoldthattheoneinthewindow
2、was“theonlyoneleft”andhadtoremainondisplay,orthatit“hadbeensold”beforesheenteredthestore.Therealaimofthiskindofadvertisingistolurecustomersintothestoreforthepurposeofmakingthemtobuysomeother__3__pricebrand.Thisiscalled“bait”advertising.”Inthecaseofthe$13vacuumcleaners,themanufactu
3、rerwhosenamewasusedwentto___4___andobtainedanorder___5___thestoretoemploythebrandnameforthatpurpose.Whydidthemanagersofthemanufacturinggotosuch___6___towipeouthisabuseinadvertising?Theyrealizedthatmisrepresentationoftheirfirm’snamewassureto__7__public’sconfidenceintheirproducts.Th
4、ehonestbusinessmanwantstokeephiscustomers__8__sothattheywillreturntobuyagainandagain.Therefore,hewantsotherbusinessmen’sadvertising,aswellashisown,tocreatethepublic’srespectbecauseherealizesthatanythingthatruinsconfidenceinadvertisingtendsto__9__honestadvertisersaswellasthefraudul
5、entones.Thatiswhybusinessmenhave__10__theirownagenciestopoliceadvertising.1A)allowB)supplyC)affordD)provide2A)undesirableB)unavailableC)unreasonableD)unthinkable3A)highB)higherC)bigD)bigger4A)judgeB)courtC)justiceD)law5A)stoppingB)endingC)ceasingD)forbidding6A)lengthsB)breadthsC)h
6、eightsD)width7A)lackB)killC)wasteD)regain8A)satisfyB)satisfiedC)tosatisfyD)satisfying9A)declineB)injureC)lessonD)hit10A)builtB)askedC)setupD)arrangedforForcompanieslikeIBM,work-lifebalanceinitiatives精神arenothingnew.Asamanager,anemployeeandthefatherofateenagesonanddaughter,IBM'sPau
7、lHillierhasabroadperspectiveofwork-lifebalance.Hesaysitisorganizations’"beingwillingtothinkoutsidethesquareto__1__awin-winsituationforemployeesandemployers".Hebelievesthatsmallandlargescale__2__topersonnelissuesrequirethinkingandcommunicationthatisnotsomuchrule-bound___3___assolut
8、ion-orientated.Peopleneedtofeelth
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