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时间:2019-11-15
《硕士论文-电子商务环境下的企业营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、翠位代码:10433学号Y0a17124ioS潮,分类号:F71336密级:山东理工大掌硕士学位论文电子商务环境下的企业营销策略研究AStudyONtheMarketingStrategiesofEnterpriseinE1ectronicCommerceEnvironment研究生:童徳羞指导敦师:壶厘拙协助指导教师申请学位门类级别:筐堡堂亟土学科专业名称:篁翌盘堂皇王蕉研究方向:垒些墅萱篁堡论文完成口期:!!!!牛!月;!旦Withth2、ises'0perat:ingandmanagementhavechangedgreat1y•EnterPr•1sesCa11free1yprovideuP-to--date■1nformationtocnSt0mersandcarryoutvar■10USpromotionact•1Vitiesthough•1ntemet.Asaresu1t,theycanreducethecost0fmarket•1ngandimprove0Perat■1ngcff■cicnCy■AtthcFm—znct■1mc,cust0mcrs:•pcrs0na1izcddcmandincrca3、scs,andelectrcn•1econ11T1Sre2hassh0ckedthestrncturcof0rganizatio•ns,0Pc?ratingidej'dSandsty1cs.Thetraditionaimarketingstra呈鑿尘耋,,,•一,,!:坠些呈::奎茎鑿,AbstratethaTmdgentalarrdsneachCtgrnssen1sunC・1metsystntnunu1ooocccycnlnga・1nrcaoimwbRtccet・1nah;wytttsnigeanmuroocfcna•1sm,eest•1srypsrsect・1escn4、mi・1nrtotcrck・lerVn3nemeWhchtakcPr0ductsasccntralcan'tsatisfythcrcqucstofguid•1ngpract•1ce■s0thenewmarket•1ngstrategiesneedt0bercstructurcd■Firat1y,tMsartieteelaboratestheprocessofmarketingstrategiescombines;suggestthatthetrad•1t•1ona/market•1ngstrateg•1eswh•1chtakePr0ductasccntra1w■111bc5、rcp1accdbymarket•1ngstrateg•1eswh■1chtakecustmnersascentra1•second1y9Iana1yzethechanges0f0perat■1ng■1ntheeIeeIr0mec0mmerceenV•1ronment•Isuggestthattrad■1t•10na1enterpr■1sessh0edbu•11dsa1esho1dingsystemfac•1ng<1ectronicc0nnr1erce(?r1Vir0nm-ent•1nf•1VeasPects■•ket1ng•face—to-—facesa1esand•n6、teractNesa1(es,Intheend,Ic0nstructa11estimateind•1cat0rsystemandmethodfortest•1ngthccffcctVcncss0fmarkct•1ngstrateg•1cs,andth•1ssys:tcminc1ude19sec0ndary•1nd•1cat0randfiveasPecIswh•ch•nc1ude?markeIingbenef•l,markeI•ngefficiency1.C0mpeI•ng•effecI9serviceeffect,secureeffect•Thissyaemwasind•7、1cat0rbyfuzzymatI1emaf■1cs•Keywomeme;rketing;marketingstrategies;electroniccoarrisesmanagement独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知,除了文中特N;hr1以标注和致谢的地方外,论文中不包含其他人已经发表或撰写过的研究成果,也不包含为获得山东理工大学或其它教育机构的学位或证书而使用过的材料。与我…同工作的同志对本研究所做的任何贡献均已在论文屮作了明确的说明并表示了谢意。研究生签名:壽缆
2、ises'0perat:ingandmanagementhavechangedgreat1y•EnterPr•1sesCa11free1yprovideuP-to--date■1nformationtocnSt0mersandcarryoutvar■10USpromotionact•1Vitiesthough•1ntemet.Asaresu1t,theycanreducethecost0fmarket•1ngandimprove0Perat■1ngcff■cicnCy■AtthcFm—znct■1mc,cust0mcrs:•pcrs0na1izcddcmandincrca
3、scs,andelectrcn•1econ11T1Sre2hassh0ckedthestrncturcof0rganizatio•ns,0Pc?ratingidej'dSandsty1cs.Thetraditionaimarketingstra呈鑿尘耋,,,•一,,!:坠些呈::奎茎鑿,AbstratethaTmdgentalarrdsneachCtgrnssen1sunC・1metsystntnunu1ooocccycnlnga・1nrcaoimwbRtccet・1nah;wytttsnigeanmuroocfcna•1sm,eest•1srypsrsect・1escn
4、mi・1nrtotcrck・lerVn3nemeWhchtakcPr0ductsasccntralcan'tsatisfythcrcqucstofguid•1ngpract•1ce■s0thenewmarket•1ngstrategiesneedt0bercstructurcd■Firat1y,tMsartieteelaboratestheprocessofmarketingstrategiescombines;suggestthatthetrad•1t•1ona/market•1ngstrateg•1eswh•1chtakePr0ductasccntra1w■111bc
5、rcp1accdbymarket•1ngstrateg•1eswh■1chtakecustmnersascentra1•second1y9Iana1yzethechanges0f0perat■1ng■1ntheeIeeIr0mec0mmerceenV•1ronment•Isuggestthattrad■1t•10na1enterpr■1sessh0edbu•11dsa1esho1dingsystemfac•1ng<1ectronicc0nnr1erce(?r1Vir0nm-ent•1nf•1VeasPects■•ket1ng•face—to-—facesa1esand•n
6、teractNesa1(es,Intheend,Ic0nstructa11estimateind•1cat0rsystemandmethodfortest•1ngthccffcctVcncss0fmarkct•1ngstrateg•1cs,andth•1ssys:tcminc1ude19sec0ndary•1nd•1cat0randfiveasPecIswh•ch•nc1ude?markeIingbenef•l,markeI•ngefficiency1.C0mpeI•ng•effecI9serviceeffect,secureeffect•Thissyaemwasind•
7、1cat0rbyfuzzymatI1emaf■1cs•Keywomeme;rketing;marketingstrategies;electroniccoarrisesmanagement独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知,除了文中特N;hr1以标注和致谢的地方外,论文中不包含其他人已经发表或撰写过的研究成果,也不包含为获得山东理工大学或其它教育机构的学位或证书而使用过的材料。与我…同工作的同志对本研究所做的任何贡献均已在论文屮作了明确的说明并表示了谢意。研究生签名:壽缆
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