2019_2020学年高中英语Unit1AdvertisingSectionⅤReading（Ⅱ）（Project）教案（含解析）牛津译林版必修4

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1、SectionⅤ　Reading(Ⅱ)(Project)Ⅰ.匹配下列单词的词性及汉语意思(　　)1.target　　　A．n.大众传播媒介，大众传播工具(　　)2.mediaB．n.目标；靶子vt.瞄准；以……为目标(　　)3.analysisC．vt.确定，查明；决定；裁决(　　)4.reactD．n.分析，分析结果(　　)5.determineE．vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求(　　)6.appealF．vi.做出反应，回应(　　)7.shockG．adv.个别地；就本人而言；本人，亲自(　　)8.per

2、sonallyH．adj.有毒的(　　)9.urgeI．vt.敦促，力劝；竭力主张n．强烈的欲望，冲动(　　)10.poisonousJ．vt.使震惊，使惊愕n．震惊，惊愕[答案]　1－5　BADFC　6－10　EJGIHⅡ.选择下列句中词组的汉语意思A．弄清楚，弄懂；计算出　B．依靠，依赖　　C．吸引D．把……表达清楚E．死于(　　)1.Childrendependontheirparentsforfoodandclothing.(　　)2.ItissodifficultaproblemthatIcan'tfigureout

3、.(　　)3.Hediedfromatrafficaccident.(　　)4.Althoughthenecklaceisnotmadeofrealdiamond，itstillappealstome.(　　)5.Ithinkyourmeaningdidn'treallygetacrosstotheaudience.[答案]　1－5　BAECD第一步　速读——了解文章主题和段落大意速读P18教材课文，选择最佳答案。Thecorrectordertobuildanadcanbe．a．decidethetargetaudience

4、b．knowwhattheaudiencehaveinmindc．gatherinformationfromtheresearchd．doalittleresearche．decidewhatapproachtouseA．a；b；c；e；d　　　　B．d；c；b；a；eC．e；b；c；a；dD．d；c；a；e；b[答案]　B第二步　细读——把控文章关键信息细读P18教材课文，选择最佳答案。1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearc

5、handanalysis.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talkingwiththeaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudienc

6、ewillreact.3．Theadvertisingwaydependson．A．howwellyoudoyourresearchB．whoyourtargetaudienceareC．whichkindsofadsarethebestD．bothBandC[答案]　1－3　ACD第三步　研读——能力升华　接轨高考根据P19教材课文，在空白处填入1个适当的单词或括号内单词的正确形式Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,thatis1.whywehavec

7、hosenantismokingasthesubjectofouradcampaign.Ourtargetaudienceishighschoolteenagersandouraimis2.todiscourage(discourage)youngpeoplefromsmoking.Ourcampaignwillstarton31May，WorldNoTobaccoDay，3.whenwewillputlargepostersaroundtheschool4.withlogoandslogan.Ourwebsitewillpr

8、ovidestudentswithmoreinformationaboutsmoking.Wewillalsopublishanarticleintheschoolmagazine5.informing(inform)studentsaboutthedangersofsmok