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ID:43975132
大小:2.10 MB
页数:30页
时间:2019-10-17
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1、____________________________AnalyticalToolboxCreatinganEnvironmentallyAwareOrganizationEnvironmentalScanningExternalAnalysisInternalAnalysisMacroenvironment(generalenvironment)Microenvironment(industryenvironment)P.E.S.T.EnvironmentalScanningPorter’sFiveForcesGeneralEnvironmentGeneralEnvironment
2、GeneralEnvironmentEconomicPolitical/LegalTechnologicalGlobalDemographicSocioculturalAnalyzetheExternalEnvironmentIndustryEnvironmentNewentrantsSuppliersCustomersCompetitorsSubstitutesP.E.S.T.AnalysisPoliticalSegmentIncludegovernmentregulationsandlegalissuesTaxpolicyEmploymentlawsFreedomofpress,l
3、evelofcorruptionRegulation/DeregulationEnvironmentalprotectionlawsForeigntraderegulationsLegislationoncorporategovernancereformsPoliticalFactorsEconomicSegmentAffectthepurchasingpowerofpotentialcustomersandthefirm’scostofcapitalEconomicgrowthBusinesscyclesGNPtrendsInterestrates;exchangeratesInfl
4、ation/deflationratesUnemploymentDisposableincomeConsumerPriceindexChangesinstockmarketvaluationEconomicfactorsSocioculturalSegmentAffectcustomerneedsandthesizeofpotentialmarketsPopulationdemographics(e.g.agingprofile)Lifestylechoices(e.g.healthconsciousness)ConsumerismPopulationgrowthrateAttitud
5、estowardworkandleisureSocio-culturalfactorsTechnologicalSegmentCanlowerbarrierstoentry,enhanceefficiency,influenceoutsourcingdecisions.Impactofemergingtechnologieswhichleadtonewproducts/services(e.g.traditionalTV–HDTV)ImpactofInternet(e.g.reducedcommunicationcosts)R&DactivityRatesofobsolescenceT
6、echnologicalfactorsAssessIndustryConditionsSometimescalledtheindustrystructureanalysisOrM.Porter’sfiveforcesmodelAstandardtoolforassessingthemicroenvironmentItisusedtoanalyzetheattractivenessofanIndustryCompetitiveEnvironmentPorter’sFiveForcesModelofIndustryAnalysisThreatofnewentrantsBargaining
7、powerofbuyersBargainingpowerofsuppliersThreatofSubstituteproductsandservicesPorter’sFiveForcesModelofIndustryAnalysisRivalryAmongCompetitorsUsuallythestrongestofthefiveforcesKeyfactorindeterminingstrengthofrivalryHowaggress
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