资源描述：
《女性购买力论文_英文》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、XXXXXXXXUniversityAstudyofundergraduateTitle：ThepurchasingpowerofthefemaleCollege：facultyofmanagementName：XXXStudentid:XXXXXMajor：businessadministrationGrade:2010Date：Ondec.25,2012ThepurchasingpowerofthefemaleAbstract-Thispaperisbasedonconsumergroupstfocusingonthemotivationofpurchaseandsoci
2、alfactorsofaffectingconsumerpurchasingdecisions.analyzingconsumerpsychologymndbehaviorsofcustomers*,illustratingthemostimportantfactorsaffectingclothingconsuming.Withaviewtounderstandthepsychologicalcharacteristicsofourconsumersintheconsumption.Theessaymainlyfocusontheconsumingmentalityofth
3、ecustomerswhichisaveryimportantfactortocostumemarketing,itanalyzedthetypeofthecostumeconsumingmentality.Keywords：consumementality,consumebehavior,psychoanalysis,marketingstrategyWiththedevelopmentofthescieneetechnologyandeconomy,thelivingqualitybecomesmoreandmoreimportantformostthepeople・As
4、theessentialparttoourlife,clothingbecomesmorediversity,differentandunique.Peoplehavedifferenttastesinwearingcostume,andcostumerstakeclothingconsumingasaself-satisfactioninsteadofanecessarybuyingsothatsetahigherstandardforclothingmanufacturesoAmericaNowadays,marketingbehaviorstendtocustomer-
5、oriented.Ino「de「totakebiggermarketshare,thecompanymustunderstandthepsychologyofcustomers；establishitsownmarketingstrategieswhichbasedonthedemandofconsumers.Therefore,thecompanycantakemoremarketopportunitiesandprofits,thenholdtheadvantagesinthecompetition.SocialmarketinginvoIvesgettingideasa
6、crosstoconsumersratherthansellingsomething。FemaleconsumersaremorepowerfulthaneverWomenserveasconsumers,broadcastersandamplifiersofideasinthemarketplace・Theirpurchasingdecisionsandword-of-mouthrecommendationshavewide-rangingimplicationsforlocaLregionalandnationalbusinessesthatsimplycannotbei
7、gnored.Ifyou'retryingtoattractvisitors,rememberthatwomenhavemostofthedecision-makingpowerwhenitcomestoplanningfamilycosts.Womenmakestrategicdecisionsbasedoninformationandcollaboration.carefullyconsideringawiderangeofdataineludingprice,value,expertandcons
