英语专业术语Unit1-6

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1、Unit1businessplan商业计划customerservice顾客服务fraud诈骗mutualfund共有资金，合股企业on-demand随需响应roadmap蓝图，计划transaction交易undercaptitalization资本不足workforce劳动力loyalcustomer回头客，忠诚的顾客bargain-hunters买便宜货的人businesslandscape商业格局，商业环境closesubstitute功能接近的替代品competitiveadvantage竞争优势com

2、petitivedynamics竞争的态势entrepreneur企业家freeenterprise自由企业制度mutualfund共同资金pricesensitive/insensitive对价格（不）敏感的pricetargeting区别定价战略pricing定价salesforce销售队伍socialnetworkingsite（SNS）社交网站stockholder股东targetaudience目标受众workforce劳动力workplace工作场所Unit2advertising广告business

3、philosophy经营理念establishedbrand知名品牌eventmarketing事件营销exclusivedistribution独家经销marketingcommunication营销传播marketingmanager营销经理marketing营销6personalselling个人销售promotion推广，促销publicrelations公共关系salespromotion促销targetmarket目标市场venturecapitalfirm风险投资公司theactofsales销售行

4、为managecustomerrelationship客户关系管理satisfyconsumerrequirement满足消费者需求manipulatethetoolofmarketing操纵市场工具enticeconsumerstobuyproducts诱导消费者购买产品effectivemarketing有效营销idealtargetmarket理想的目标市场promoteproducts促销产品maximizeinterest利益最大化thepackagingofproduct产品包装thedesignan

5、dmanufacturingofproduct产品设计与生产consumeaproduct消费产品cutthecostofmanufacturing减少生产成本globalpowerhouse具有全球影响力的企业beauty/health/homecare美肤/医疗/家用护理品productdevelopment产品开发rangeofproduct系列产品globalexpansion全球扩张headquarters（企业）总部discountstore折扣店superiorproduct卓越产品productt

6、esting产品测试dominateacategory在某一领域首屈一指offshoremanufacturing离岸制造（不在本国）6iconicbrands偶像级品牌outdoorbillboard户外广告牌location选址storewindowdisplay橱窗展示launch开业，推出brandmanager品牌经理gooutofbusiness歇业virtualtestdrive虚拟驾驶shipping发货in-depthads植入广告，深度广告Unit3consumerpreference消费者偏

7、好foreigndirectinvestment外国直接投资franchise给予特许经营权growthstrategy发展策略internationalexpansion国际扩张inventory库存，存货jointventure合资企业licensing许可经营logistics物流；后勤majoritystake多数股权merchandisingstrategy铺货策略，产品陈列策略operationsstrategy运营策略overstocking存货过剩royalty特许权使用费shoppingbeha

8、vior购物行为stockoption认股权，股票购买权subsidiary分公司understocking库存不足wholly-ownedsubsidiary全资子公司strategyofeverydaylowprice每日低价策略keepinventorytoaminimum库存最小化Unit4addvalue附加价值businessethics商业道德6coachi