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ID:40799977
大小:1.27 MB
页数:81页
时间:2019-08-07
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1、BusinessplanpreparationTrainingprogramforEntrepreneurs020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusinessplansWrap-up020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusines
2、splansWrap-up020607MVA1_ZXK_265_V5ExistingNewBusinesssystemExistingNewProduct/serviceTYPESOFNEWBUSINESSESSource:Planen,gründen,wachsen(McKinsey)Newhigh-growthventuresEXAMPLESNewproductPalmSmartSonyPlaystationRollerbladesNewindustryDirectsatelliteTVNetscapeMobil
3、etelephonyExistingindus-triesandbusi-nessesNewbusinesssystemDellFotolaboCharlesSchwabFedEx020607MVA1_ZXK_265_V5USEOFBUSINESSPLANSSource:McKinseyStart-upcompanies:ApplicationforventurecapitalSearchformanagementteammembersCommunicationwithpartners,suppliers,…Establ
4、ished,developedbusinessesforinvestmentdecisionsIn-housebudgetallocationsExternalfinancingHighinsecurityconcerningtechnology,timing,andcashneedDifficultdatasituationduetonewnessofinnovativeproductsNecessityofexternalknow-howtransferLackofskills/motivation/timeSta
5、ndarduseComplicationsforNewVentureprojectsStart-upbusinessplanstobetailoredtonewventureneeds020607MVA1_ZXK_265_V5GENERICREQUIREMENTSSource:McKinseyConstantlyadaptingImpressingbyclarityConvincingbyfactsUnderstandableevenfornon-expertsConsistentandconciseOptically
6、compellingExplanationBusinessplanningisaniterativeandadaptiveprocessthatrequiresconstantupdateandadjustmentworkNotthequantityofanalyses,buttheclarityandprecisenessofthepackareimportantNohype,butfactualstatements.Enthusiasmwillbegeneratedbytheinvestorrealizingtheo
7、pportunityonhisownThosewhoallocateinvestmentresourcesrarelyaretechnicalexpertsforthetechnologyusedintheproposalThestorylineandallthefactspresentedmustfittogetherandgenerateawellroundedimpressionAclear,precisestructureisacourtesytothoseinvestingtheirtimeinreadingt
8、heproposal020607MVA1_ZXK_265_V5Source:McKinseyMilestonesCompletionoffinancingStep3:VC-tailoredbusinessplanStep2:RoughbusinessplanStep1:IdeadescriptionExternal
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