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1、Unit12 RetailerMarketingDecisions作者：南开大学商学院李桂华BusinessSchoolofNankaiUniversityGlossaryassortment:n.Acollectionofvariouskinds;avariety.多种多样differentiation:n.Discriminationintasteorchoice;distinction.区别,差异rethink:v.Toreconsider(something)ortoinvolveoneselfinreconsideration.重新考虑（某
2、些事物）或进行反思。upscale:adj.Of,intendedfor,orrelatingtohigh-incomeconsumers:高消费的，高级的高消费阶层的，为高消费阶层服务的。mid-scale:adj.Of,intendedfor,orrelatingtomid-incomeconsumers:中等消费的，中等的中等消费阶层的，为中等消费阶层服务的。downscale:adj.Of,intendedfor,orrelatingtolow-incomeconsumers:低消费的，低等的低消费阶层的，为低消费阶层服务的。fixture:
3、n.Somethingattachedasapermanentappendage,apparatus,orappliance:固定装置作为固定的附属物、器具或用具而附上去的东西smalllunchcounter:速食餐厅的长柜台,便餐馆BusinessSchoolofNankaiUniversityGlossarydelicatessen:n.Ashopthatsellscookedorpreparedfoodsreadyforserving.熟食店,出售已煮好或已准备好可以上桌的食物的商店cafeteria:n.Arestaurantinwhich
4、thecustomersareservedatacounterandcarrytheirmealsontraystotables.自助餐厅，顾客们自己在柜台处将食物装在盘子里端到桌子上的一种饭馆.blockbuster:n.Something,suchasafilmorbook,thatsustainswidespreadpopularityandachievesenormoussales.流行佳作一些受到广泛普及和销售量巨大的事物overstock:n.Anexcessivesupply.过多的存货closeout:n.Asaleinwhichal
5、lremainingstockisdisposedof,usuallyatgreatlyreducedprices.大拍卖，清理存货所有存货通常都以大幅降价处理的方式售出,出清存货gadget:n.Somethingtoplaywith;atoy.玩具供玩耍的东西；玩具;小玩意儿arsenal:n.Astoreorsupply:储存，供应：BusinessSchoolofNankaiUniversityGlossaryclutter:v.Tolitterorpileinadisorderedmanner:乱糟糟地堆满杂乱地布满或堆集：plush:ad
6、j.Luxurious.豪华的somber:adj.Dullordarkincolor.暗的颜色暗淡的或黑暗的nightclub:n.Anestablishmentthatstaysopenlateatnightandprovidesfood,drink,entertainment,andmusicfordancing.夜总会一直开到深夜的娱乐场所，提供食物、酒、节目演出和供跳舞的音乐flashy:adj.Cheapandshowy;gaudy.俗艳的低劣的或华而不实的；庸俗而华丽的BananaRepublic:n.Asmallcountrythat
7、iseconomicallydependentonasinglecrop,suchasbananas,orasingleproduct,suchastin.Itisoftengovernedbyadictatororofficersofthearmedforces:香蕉国经济仅依靠单一农作物（如香蕉）或单一工业产品（如锡）的一类小国家。经常被一个独裁者或军事武装首领所控制：markup:n.Araiseinthepriceofanitemforsale.涨价;某种出售物价格的上涨storewide:adj.Involving,applyingto,o
8、roccurringthroughoutawholestore:全店范围的包括、适于或发生在整个商店内的：m
