资源描述：
《Nudge Improving Decisions About Health, Wealth, and Happiness》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、NUDGEThispageintentionallyleftblankNUDGEImprovingDecisionsAboutHealth,Wealth,andHappinessRichardH.ThalerCassR.SunsteinYaleUniversityPressNewHaven&LondonACaravanbook.Formoreinformation,visitwww.caravanbooks.org.Copyright©2008byRichardH.ThalerandCassR.Sunstein.Allrightsreserved.Thisbookma
2、ynotbereproduced,inwholeorinpart,includingillustrations,inanyform(beyondthatcopyingpermittedbySections107and108oftheU.S.CopyrightLawandexceptbyreviewersforthepublicpress),withoutwrittenpermissionfromthepublishers.SetinGalliardandCopperplate33typesbyTheComposingRoomofMichigan,Inc.Printed
3、intheUnitedStatesofAmerica.LibraryofCongressCataloging-in-PublicationDataThaler,RichardH.,1945–Nudge:improvingdecisionsabouthealth,wealth,andhappiness/RichardH.ThalerandCassR.Sunstein.p.cm.Includesbibliographicalreferencesandindex.ISBN978-0-300-12223-7(cloth:alk.paper)1.Economics—Psycho
4、logicalaspects.2.Choice(Psychology)—Economicaspects.3.Decisionmaking—Psychologicalaspects.4.Consumerbehavior.I.Sunstein,CassR.II.Title.HB74.P8T532008330.019—dc222007047528AcataloguerecordforthisbookisavailablefromtheBritishLibrary.Thepaperinthisbookmeetstheguidelinesforpermanenceanddur
5、abilityoftheCommitteeonProductionGuidelinesforBookLongevityoftheCouncilonLibraryResources.10987654321ForFrance,whomakeseverythinginlifebetter,eventhisbook—RHTForEllyn,whoknowswhentonudgeherfather—CRSThispageintentionallyleftblankCONTENTSAcknowledgmentsixIntroduction1PARTIHUMANSANDECONS1
6、BiasesandBlunders172ResistingTemptation403FollowingtheHerd534WhenDoWeNeedaNudge?725ChoiceArchitecture81PARTIIMONEY6SaveMoreTomorrow1037NaïveInvesting1188CreditMarkets1329PrivatizingSocialSecurity:SmorgasbordStyle145VIIVIIICONTENTSPARTIIIHEALTH10PrescriptionDrugs:PartDforDaunting15911How
7、toIncreaseOrganDonations17512SavingthePlanet183PARTIVFREEDOM13ImprovingSchoolChoices19914ShouldPatientsBeForcedtoBuyLotteryTickets?20715PrivatizingMarriage215PARTVEXTENSIONSANDOBJECTIONS16ADozenNudges22917Objections23618TheRealThirdWay252Notes255Bibliography263Index283ACKNOWLED
