The-Social-Media-Report-2012

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1、STATEOFTHEMEDIA:THESOCIALMEDIAREPORT2012SOCIALMEDIAISCOMINGOFAGESocialmediaandsocialnetworkingarenolongerintheirinfancy.SincetheemergenceofthefirstsocialHowissocialmediaimpactingmarketing?medianetworkssometwodecadesago,socialmediahascontinuedtoevolveandofferconsume

2、rsaroundtheworldnewandmeaningfulwaystoengagewiththepeople,events,andbrandsthatmatterSOCIALWORD-OF-MOUTHtothem.Nowyearslater,socialmediaisstillgrowingrapidlyandhasbecomeanintegralpartofourSocialmediaenablesconsumerstogenerateandtapintotheopinionsofanexponentiallylar

3、gerdailylives.Today,socialnetworkingistrulyaglobalphenomenon.universe.Whileword-of-mouthhasalwaysbeenimportant,itsscopewaspreviouslylimitedtothepeopleyouknewandinteractedwithonadailybasis.SocialmediahasremovedthatlimitationandWhat’sdrivingthecontinuedgrowthofsocial

4、media?givennewpowertoconsumers.MOBILEHYPER-INFORMEDCONSUMERSMorepeopleareusingsmartphonesandtabletstoaccesssocialmedia.ThepersonalcomputerisstillSocialmediaistransformingthewaythatconsumersacrosstheglobemakepurchasedecisions.atthecenterofthesocialnetworkingexperien

5、ce,butconsumersareincreasinglylookingtootherConsumersaroundtheworldareusingsocialmediatolearnaboutotherconsumers’experiences,finddevicestoconnectonsocialmedia.Timespentonmobileappsandthemobilewebaccountfor63moreinformationaboutbrands,productsandservices,andtofindde

6、alsandpurchaseincentives.percentoftheyear-over-yeargrowthinoveralltimespentusingsocialmedia.Forty-sixpercentofsocialmediauserssaytheyusetheirsmartphonetoaccesssocialmedia;16percentsaytheyconnectOPPORTUNITYFORENGAGEMENTtosocialmediausingatablet.Withmoreconnectivity,

7、consumershavemorefreedomtousesocialConsumerattitudestowardadvertisingonsocialmediaarestillevolving.Thoughroughlyone-thirdmediawhereverandwhenevertheywant.ofsocialmediausersfindadsonsocialnetworkingsitesmoreannoyingthanothertypesofInternetadvertisements,researchsugg

8、estthatthereareopportunitiesformarketerstoengagewithconsumersPROLIFERATIONviasocialmedia.Morethanaquarterofsocialmediauserssaytheyaremorelikelyto