we-are-social-future-factors-2013

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1、FUTUREFACTORS2013WEARESOCIAL’SPROVOCATIONSFOROURDIGITALFUTUREwearesocial•MAY20132THECONTEXT3FEB2013THEWORLDWIDEPICTURE7,018,000,00052%48%TOTALPOPULATIONURBANRURAL2,330,000,00033%INTERNETUSERSINTERNETPENETRATION1,720,000,00024%USERS

2、ONTOPSOCIALNETWORKSSOCIALNETWORKINGPENETRATION6,400,000,00091%MOBILESUBSCRIPTIONSMOBILEPENETRATIONCOMPILEDBY@WEARESOCIALSG.FORMORESOCIAL,DIGITALANDMOBILEINSIGHTSANDSTATISTICS,VISITWEARESOCIAL.SG.SOURCES:POPULATION:BASEDONDATAFROMTHEUSCENSUSBUREAU

3、(ACCESSEDJAN2013).URBANISATION:THEUNITEDNATIONSWORLDURBANIZATIONPROSPECTSREPORT(OCT2012).INTERNET:INTERNETWORLDSTATS(LATESTAVAILABLEDATA,ASATJAN2013).SOCIALMEDIA:BASEDON4SITE=REPORTEDDATAFROMFACEBOOK,TENCENT,ANDVKONTAKTE,COMPAREDTOAVARIETYOFOTHERPLATF

4、ORMS(ALLLATESTAVAILABLEDATA,ASATJAN2013).MOBILE:ERICSSONMOBILITYREPORT(NOV2012).FEB2013INTERNETPENETRATIONBYREGIONEASTERNEUROPE48%NORTHAMERICAWESTERNEUROPE78%75%CENTRAL24%ASIA39%28%32%MIDDLEEASTASIACENTRALAMERICA13%OCEANIA44%AFRIC

5、A56%SOUTHAMERICASOURCES:BASEDONDATAFROMINTERNETWORLDSTATS(LATESTAVAILABLEDATA,ASATJAN2013),COMPAREDTODATAFROMTHEUSCENSUSBUREAU(JAN2013)5FEB2013SOCIALMEDIAPENETRATIONBYREGIONEASTERNEUROPE48%NORTHAMERICAWESTERNEUROPE54%41%CENTRAL8%ASIA19

6、%23%28%MIDDLEEASTASIACENTRALAMERICA5%OCEANIA36%AFRICA35%SOUTHAMERICASOURCES:BASEDONDATAFROMFACEBOOK,TENCENTANDVKONTAKTE(LATESTAVAILABLEDATA,ASATJAN2013),ANDTHEUSCENSUSBUREAU(JAN2013)6NOV2012MOBILESUBSCRIPTIONPENETRATIONCENTRAL&EASTERN

7、EUROPENORTHAMERICAWESTERNEUROPE128%101%127%103%MIDDLEEAST83%112%67%ASIAPACIFICLATINAMERICAAFRICASOURCE:ERICSSONMOBILITYREPORT(NOV2012)7THEFUTURE8OURKEYTHEMESOFFOCUSFOR2013:PEOPLEPORTABLEPRACTICALBUILDINGCOMMUNITIESCONNECTINGWITHPE

8、OPLEADDINGVALUEATEVERYRATHERTHANPLATFORMSWHENTHEY’REOUTANDABOUTPOSSIBLEOPPORTUNITY901SIMULTANEOUSSOCIALTRANSMEDIAEXPERIENCES10TREND:‘SECONDSCREEN’ISJUSTTHEBEGINNINGOFATRANSMEDIASOCIALMEDIAPHENOMENON11SOCIALCONTENTEXPERIENCESWI