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ID:39755932
大小:246.94 KB
页数:12页
时间:2019-07-10
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1、Whatwentwrong?DrMilenkaPlavecDaimlerChryslerMerger:Whatwentwrong?•HeadquartersinStuttgart–Möhringen(B27)Question1WhatareyourviewsoftheDaimlerChryslermergerandistfutureprospectsintheglobalautoindustry?Question2AnalyseandevaluateDaimler-BenzandChryslerCorporation´sstrengthsand
2、weaknesessin1998Question3Withinthe2007businessenvironment,whatkindofshort-termandlong-termglobalstrategiesdoesDaimlerChryslerneed,toregainmarketshareintheglobalautomotiveindustry?Question4WhatdidyoulearnfromDaimlerChrysler´spost-mergerproblemsandblunders?Question5Compareandc
3、ontrastDaimlerChryslerwithotherglobalautomanufacturers(GM,Ford,Toyota,HondaVolkswagen,Nissan,etc.)regardingtheirglobalstrategiesandcompetitionissues(seeTable8).Question6EvaluateDieterZetsche´sstrategiesandreorganizationin2007.AlsoanalyseDaimerChrysler´sbrandsintheworldautoma
4、rketsinthenextfouryears(2007-2010).Howdoyouseethecompanyrevampingandoverhaulingistbrandsinthecomingyears?1Euphorie:stockpricefrom60to100€2November17th,1998:DCXbegin3LosesfromprojectswithChrysler,Mitsubishi,Freightliner4ChryslerCEOZetsche;MitsubishiCEOEckrodtsucessfull5Stockp
5、rice:23,71€;onlyMercedesbrandsucessfull(asalways)JürgenSchremp,DaimlerChryslerCEODrDieterZetsche,ChryslerCEO-26000layoffs-closedproductionfacilities-suplierpricesdown2001:-2,18Bil.€loss2002:1,5Bil.€profitDaimler-ChryslerAftermath
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