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1、Mirror,MirrorintheApp:What’stheFairestShadeandShadowofThemAll?魔镜App,哪款妆容适合我?Asanylipstickshopperknows,decidingbetweentropicalcoral,peonypinkandfairestnudeisnotastraightforwardchoice.要买口红的顾客都知道,要在热带珊瑚色、粉红色及最浅的裸色之间做个选择,并不是件容易的事情。Andwithoutbeingabletoapplynewcolors,topu
2、ckerorsmileinashadeunknown,itisquiteeasytobuyafashionmistake.如果无法试用新色口红,无法试着在涂上新色口红之后噘嘴或微笑,人们很容易犯下时尚错误。Now,onebeautycompanyhascomeupwithahigh-techwaytofigureitout,andothersareexperimentingwithbringingavirtualmakeupcountertotheircustomers.如今,一家化妆品公司提出了解决这一问题的高科技办法,其他一
3、些公司则在试验给顾客提供虚拟化妆台。OnThursday,L’Oréalwillintroduceanappthatturnsthefront-facingiPhoneandiPadcameraintoamakeupmirrorthatallowscustomerstovirtuallytryonmorethan300cosmeticproductsandseeimmediatelydifferentlooksorcompletemakeoversontheirownfaces.欧莱雅(L'Oréal)将于周四推出一款应用程序,
4、将iPhone和iPad的前置摄像头变成化妆镜,顾客可以虚拟试用300多种化妆品,立即看到不同的妆容,或者在自己的脸上完成化妆。Theycanpout,sneer,moveinandoutofchangesinlightingorshadows,andthevirtualmakeupstaysasifithadbeenpaintedon.(Arecenttestconfirmedthatthevirtualmakeupwillmovewithexpressions,althoughvigoroushead-shakingseem
5、edtodislodgesomeheavyeyeshadowabit.)她们可以噘嘴、冷笑,改变亮度和阴影。虚拟妆容完成后可以一直保留,就像是画上去的一样。(最近的测试已确证虚拟妆容将随着表情改变,不过,猛烈地摇头好像会让浓重的眼影有所减褪。)Theapp,calledMakeupGenius,wasdevelopedinpartnershipwithacompanyknownforitsfacialmappinginmoviesandvideogames.Thefirm,ImageMetrics,receivedanOscar
6、foritsworktodigitallytransformBradPitt’s40-somethingfacethroughallthestagesoflife,frombabytooldman,in“TheCuriousCaseofBenjaminButton.”欧莱雅与一家以电影及视频游戏面部绘图而闻名的公司合作开发了这款名为MakeupGenius的应用程序。该公司名为ImageMetrics,曾在《返老还童》(TheCuriousCaseofBenjaminButton)中利用数字转换技术展示了40多岁的布拉德·皮特(
7、BradPitt)从婴儿到老人各个生命阶段的面容,由此获得奥斯卡奖。Theappisyetanothermanifestationofaraceamongbusinessestobeconnectedtotheconsumeroneverydevice,acompetitionthathasleftcosmeticcompaniesfarbackinthepack.Butitalsoisanotableadvancementtowardtheconceptofan“interactivemirror”thathaslongfas
8、cinatedsomeinthebeautyandfashionindustries.各路商家竞相通过所有设备与消费者实现连接,这款应用是这场竞争的又一体现。在这场竞争中,化妆品公司被远远地甩在了后面。不过,这款应用也向“互动镜子”的概念迈出了引人注目的一步,长