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ID:39402967
大小:286.50 KB
页数:75页
时间:2019-07-02
《汉沽盐场发展战略研究》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、天津大学硕士学位论文汉沽盐场发展战略研究姓名:李锁祥申请学位级别:硕士专业:工商管理导教师:赵黎明20080501ABSTRACTTheviewpointonscientificdevelopmentexplicitedinthe17&NationalCongressofthePartyisthebasicguidingideologyforChina'ssocialeconomyinthefutureandtheconceptofcirculatingeconomy,energy-savinganddischarging-recluctionhasgon
2、edeepintotheheartsofthepeople.HanguSaltworksisalarge-scaleseasaltenterpriseinthenorthofourcountry.Asitsleadingproduct,saltisthebasicproductinvolvedinthe"civiluseandindustrialreguirement",ithasbeenunderthestrictcontrolandsupervisionofthegovernmentforalongtimeandtheenterprisehasneve
3、rconfrontedthemarketreallyinregardofproduction,transportationandmarketing.Withprogresiveperfectionofthemarketeconomysystemofourcountry,particallyhelocationofHanguSaltwors-TianjinBinhaiNewArea,hasbeenlistedintheoveralldevelopmentstrategicplanofthenation,andHanguSaltworksismeetingan
4、unprecedenteddevelopingopportunity.Soithasbeenaveryurgentandimportanttasktoregulateandperfectthedevelopingstrategyoftheenterprise,raiseupcompetitionabilityoftheenterpriseinthemarketandrealizeitsdevelopmentwithahighspeedandhighefficiency.Inthispaper,thepresentdevelopingsituationand
5、theenvironmentofHanguSaltworksisdeeplyresearched.Thebackgroundandnecessityoflaunchingthestudyofdevelopingstrategyisanalysed.Thetheoreticalbasisoflaunchingstrategicstudyisputforward.Inthisthesis,developingenvironmentofHanguSaltworkshasbeenanalysed,thesaltmarketathomeandaboardhasbee
6、ninvestigatedandtheNationaladministrativepolicytosaltindustryandthesitesuperiorityHanguSaltworksPossessesisanalysed.Meanwhile,theresourcesconditionofHanguSaltworksisannalysed,bothbasicresourcesconditionstheenterprisepossessesandmarketmanagerialcapacityareinvestigated.Strategictarg
7、etofdevelopmentofHanguSaltworksisstudied.SuperiorityandinferiorityconditionsHangusaltworkconfrontsatpresentiscomprehensivelyanalyzed,thehistoricopportunitytheenterpriseisfacedwithisanalyzed,andthedevelopingdestinationofHanguSaltworksareputforward.Moreover,Thepracticalrouteonthedev
8、elopingstrategyofHanguSaltworksis
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