wharton CoverLetter_2010

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1、WRITINGANEFFECTIVECOVERLETTERMariaHalpernMBACareerManagementJayRubinJayRubin&AssociatesAGENDA•Purpose/ImportanceoftheCoverLetter•E-mailedCoverLetters•Structure&ContentofanEffectiveCoverLetter•CommonCoverLetterMistakes•AdditionalCoverLetterResourcesMBACAREE

2、RMANAGEMENT2KEYJOBSEARCHSUCCESSFACTORS•Developinganauthenticpersonalbrand•Focusonbuildingrelationshipsnotexecutingtransactions•ExecutingastrategicanddisciplinedjobsearchprocessMBACAREERMANAGEMENT3PURPOSEOFTHECOVERLETTER•Compelreadertoconsideryourcandidacy:

3、createinterestinreadingyourresumeand/ormeetingyouforaninformationalorformalinterviewCommunicateposition/roleyouareinterestedinDemonstrateyourinterest/passionfortheposition/industryCreateabridgebetweenyourpastexperiencesandyourpotentialcontributionstothe

4、employer•Goalistoenhanceyourresume,NOTtosimplyrepeatyourresumeMBACAREERMANAGEMENT4IMPORTANCEOFCOVERLETTER•Doemployersreadcoverletters?Assumetheywill!•Firmsuse/evaluatecoverlettersto:•Determinewhichposition/locationyouareapplyingfor•Assessyourinterest/passi

5、on•Determinewhetherthereisacompellingmatchbetweenyourbackground/interestsandtheirneeds•Evaluatewriting/communicationskills•AssessyourattentiontodetailBottomline:Awellwrittencoverletterwillnotnecessarilygetyoutheinterview,butitcanbringyouonestepcloser…howev

6、er,apoorlywrittencoverlettercanknockyououtoftherunningMBACAREERMANAGEMENT5BEFOREWRITING…•Researchthecompanyandpositiontodeterminetheirneedsandhowyourskillsandbackgroundmatchup•LeverageyourselfassessmentWhatareyourmostsalientskills/competencies,strongestin

7、terestsandimportantvalues?Whicharemostrelevanttothecompanyandpositionyouareapplyingfor?•DetermineaheadoftimewhatpointsyouwanttomakeandwhichexampleswillbemosteffectiveMakeitfocusedandconcise!MBACAREERMANAGEMENT6AGENDA•Purpose/ImportanceoftheCoverLetter•E-

8、mailedCoverLetters•Structure&ContentofanEffectiveCoverLetter•CommonCoverLetterMistakes•AdditionalCoverLetterResourcesMBACAREERMANAGEMENT7EMAILEDCOVERLETTERS•Usebodyofe-mailascoverletterandattachresume.•Youmay