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1、STATEOFTRAVEL2014Drawingondatafromeverysectorofthetravelindustry(andbeyond)thisnewSkiftreportprovidesanoverviewoftheecosystem.Fromkeyverticals,suchasairlinesandhospitality,tofocusedthemesandnewideas—e.g.China'sriseasaforceintourism;theemergenceof"thesile
2、nttraveler"—thisistheStateofTravel,2014.!!Introduction!!MarkingSkift'ssecondanniversary,welcometoourinauguralannualStateofTravelreport.Evolving,inpart,fromourdailycoverageofglobaltravelindustry,fromourongoingseriesoftrendreports,andfromSkift’spopularDail
3、yTravelStatsTwitter-feed—butalsoincorporatingexpertresearchfromthroughoutthetravelindustry—we'vecollectedandorganizeddozensofkeydatapoints,helpingtoframetherecentandalwayschangingtravellandscape.Fromdevelopmentsandnewstepsinspecificverticalstothewide-rang
4、ingandever-shiftingnatureoftravelers'choicesandpassions,thefollowingslidesrepresentsignificantmeasuresoftheindustryduringthepastyear(andbeyond).Thereportalsogivesattentiontoemergingfactors,includingmobileappsandtheirroleintravele-commerce,thesharingeconom
5、y,theriseoftheChinesetraveler,andthe"silenttraveler"—ourownmodelforadigitallysavvyconsumerwhoisincrementallypullingawayfromoldermodelsoftravelservice.LearnevenmoreaboutthebusinessofgoingplacesbystayingintouchwithSkift'sdailystatsat@skiftstats,andfindourin
6、-depthconsiderationsoftravelnewsandtrendsatskift.com.Written&curatedbyJamesO’BrienandRafatAli,SkiftAboutSkiftSkiftisthelargestindustryintelligenceandmarketingplatformintravel,providingnews,information,dataandservicestoallsectorsoftheworld’slargestindustr
7、y.!BasedinNewYorkCity,Skifthasdeepexperienceinidentifyingandsynthesizingexistingandemergingtrends,initsdailycoverageoftheglobaltravelindustry,throughitsSkiftTrendsReportsanditsdatainsightfromSkiftIQcompetitiveintelligenceservice.!Withinashorttwoyearsofit
8、sexistence,Skifthasbecomethelingointhetravelindustry,andisnowadailytoolbythetopstrategists,technologists,andmarketersintravel.!!!“Simplyloveyouguys.Thefreshestcogentideas/POV'scomefromyourteam.Thanks.”!ChristopherBaer,head
