欢迎来到天天文库
浏览记录
ID:38308856
大小:8.76 MB
页数:30页
时间:2019-06-09
《广告数据商业分析公司PPT模板》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10User
2、interfacesof2008素彩网sc115.com[PPT模板免费下载无需注册]AgendaIndustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti
3、-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonitorReportGeneratorPlug-
4、inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplaybackSiteOverlapAccuratelymeasureuniqueusersbyeachpublisherW
5、hendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslide素彩网sc115.com[PPT模板免费下载无需注册]DwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatisDwellTime?averagenumberofsecondstheusereng
6、agedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteractionHowitWorksBacktoMetricsslideDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1minHewlettPackard:20082minA
7、mazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?DigitalDesignProfessional“”MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReporti
8、ngCustomReportBuilder&ServiceCampaignMonitorCampaigninsightsinrealtimeAt-a-
此文档下载收益归作者所有