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1、9-513-051SEPTEMBER20,2012ANITAELBERSETOMDYESirAlexFerguson:ManagingManchesterUnitedForaplayer—andforanyhumanbeing—thereisnothingbetterthanhearing‘welldone.’Thosearethetwobestwordseverinventedinsports.Youdon’tneedtousesuperlatives.—SirAlexFergusonInJuly2012,
2、SirAlexFerguson,themostsuccessfulmanagerinBritishfootballhistory,steppedoutofhisofficeatManchesterUnited’sCarringtontrainingground.Itwashisteam’sfirstdayoftrainingforthe2012-2013season—hisrecord-setting26thasmanagerofoneoftheworld’smostdecoratedprofessional
3、footballclubs(seeExhibit1)andoneofsport’sbiggestfranchises.DuringhistimeasmanagerofManchesterUnited,Fergusonhadwonalmosteveryhonorintheclubgame.HehadtakenoveratUnitedwhentheclubwasatperhapsitslowestpointever,havingexperiencedastartlingfallfromgraceandnotwon
4、anEnglishleaguetitleinnearlytwentyyears.Byprioritizingyouth-playerdevelopment,rebuildingtheteam,beingshrewdonthetransfermarket,emphasizingattackingfootball,andbringingthebestoutofhisplayers,FergusonturnedUnited’sfortunesaround.Now,Unitedwasthemostsuccessful
5、clubinEnglishfootballwithnineteenleaguetitles,andhadreclaimeditsplaceamongEurope’seliteclubswithtwoChampionsLeaguetrophies.MillionsoffansaroundtheworldidolizedformerandcurrentUnitedplayerssuchasEricCantona,CristianoRonaldo,andRyanGiggs.Revenueshadsoared,too
6、,andbysomeestimatesUnitedhadbecometheworld’smostvaluablefootballclubin2012(seeExhibit2).OvertheyearsFergusonhadovercomeseveralmajorchallengerstoUnited:knockingcloserivalLiverpoolFCoffitsperchastheclubholdingthemostEnglishleaguetitles,successfullybattlingthe
7、fluidstyleofplaywhichhadbroughtLondon-basedArsenalFCthreetitlesinthelate1990sandearly2000s,andtriumphingoverthehundredsofmillionsofdollarsRussianbillionaireownerRomanAbramovichhadinvestedinChelseaFC.Thenewestchallengercouldbefoundclosertohome.EversinceManch
8、esterCity,thesame-townrivalsFergusononcefamouslyreferredtoasUnited’s“noisyneighbors,”hadswitchedowners,theclubhadinvestedunprecedentedamountsofmoneyinnewplayers.The2011-2012titleracehadbeencloserthanev
