侨中制胜中国

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1、PrivateandConfidentialGainCulturalInsightsThatInformYourDesignDEMO制胜中国从成功之道汲取设计源泉GainCulturalInsightsThatInformYourDesignDemoPrivateandConfidentialForeword前言Chinahasbeenandcontinuestobeadynamicmarket中国作为近20年中全球最有活力的市场，inthelatest20years.Annually,thereisahuge每年都有大量的产品涌入及退出，然而进amountofproductsap

2、pearsorisreplaced.however入中国市场的诱惑力却与日俱增。西方企thismarketkeepsitstemptabilityfortheworld.While业试图以国际化的方式和理念向陌生的消westerncompaniesadoptedinternational费群体传递信息时，却由于无法融合受众communicationsmethodologiesandideologiesto的文化价值而屡遭失败；而本土企业操作conveymessagestothesenewgroupsofconsumers过程中拥有先天的直觉，却缺乏科学的方butoftenfaile

3、dintranslatingtheculturalvaluesof法和手段。theirtargetaudience;Onthecontrary,Chinesefirmshavethecultureconsciousnessbutnoawarenessof基于此环境下，我们相信由用户研究、创thescientificapproaches.新、外型、品牌、市场等五个方面构成的的设计策略，将在产品成功中进一步扮演Underthiscircumstance,weareconvincedthatdesign,重要的角色。此报告精心选取了在中国市asdefinedintermsofconsum

4、erstudy,innovation,场上获得成功的典型案例及具有代表性的form,brandandmarketingbecomesandincreasingly企业进行全面分析，借助文化性观点诠释importantfactortothesuccessofaproduct.By产品与用户间的连接；如何从竞争者中脱analyzingclassicalcases,weexpecttoprovidecultural颖而出。以期读者能从其中得到启发，思insightthathelpconnectyourproducttoitsintended考将未来可能的成功模式及方法，并获得useran

5、dhelpmakeyourbusinessprosperousinthe设计灵感源泉。fiercecompetitions.Furthermore,ideally,wehopeitwouldinspireapossiblemodelandmethodologyofsuccessinthenearfuture.GainCulturalInsightsThatInformYourDesignDemoPrivateandConfidentialWhotoread谁应该阅读Foreigndesignfirms希望在中国市场开发业务的国外设计tendtodevelopbusinessinCh

6、ina.公司以及制造商Internationalmanufacturers需要国内设计资源的国外制造商needcooperationwithChinesedesignresourcestocomplementtheirservices.希望得到国际设计趋势概念的更新和先进技术的中国企业Chineseenterpriseshopetogetexposureofinternationaldesign信息来源trendsandsupportofadvancedtechnology.本报告大部分资料由相关企业协助提InformationResource供，并经过业内专家分析整理。Major

7、ityofinformationprovidedbyrelatedenterprises,andtailoredbyprofessionals.GainCulturalInsightsThatInformYourDesignDemoPrivateandConfidentialCaseMap报告一览图ConsumerInnovationFormBrandMarketingStudy创新外型品牌市场消费者研究PanasonicSamsungASUSShangwutongU