奔驰标准物料

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1、经销商指南售后服务品牌展具DealerGuidelinesCentralAfter-SalesBrandingElementsCASBrandingElementsIntroductionAfter-salesmarketingistocommunicateandpromotepartssalesandservicesalesasitsbasicfunction.Otherthanthis,italsocoversdifferentkindofloyaltyprogramsinordertogetourcustomersmoreunderst

2、andingabouttheusageandmaintenanceofthecars.Also,after-salesmarketingcouldincludeorganizingalotofinterestingactivitiestoextendthefascinationofbuyingacar.Itcouldassistthecustomerstolivedifferentlytogetherwiththeirbelovedvehicles.Allinall,after-salesmarketingplaysanextremelyim

3、portantroletoenhancethecustomersatisfactionaswellastoretaintheirbrandloyalty.Promotion:LoyaltyPrograms:Activities:After-SalesMarketingPartssalesandUnderstandingExtendCustomerServicesalestheirusagerightsBrandfascinationsTopromoteafter-salesmarketing,MBCLhasdevelopedsomeexhib

4、itionmaterialsaboutMercedes-Benzaftersalesservicesandtechnologiestoassistdealerswhohaveneedstoorganizeprofessionaleventsfortheiraftersalescustom-ers.MBCLwoulddeveloponesetofthesematerialsforeachregion,andmakeroadshowplansaccordingtodealers’appli-cationschedule.CASBrandingEl

5、ementscouldletmorecustomersunderstandMercedes-BenzAftersalesservices,productsandtechnologies,soastoenhancethepublicrecognitiontowardsMercedes-BenzAftersalesfunction.Moreover,designoftheexhibitionmaterialshastotakeintoaccounteventsandshowsofvariousscalealloverChina.Therefore

6、amodularapproachhasbeendevelopedforconsistentapplicationoftheMercedes-Benzbrandandsub-brandelementstostrengthenbrandawareness.ThebenefitsthatCASBrandingElementscouldbringtodealersare:•UniformAppearance•StandardizedOperation•CostSaving•StrongBrandImage•HighQualityEventImage•

7、HighFlexibility•SwiftResponse2CAS宣传物料介绍售后服务市场营销的基本功能是宣传和推广零部件销售及售后服务。除此之外，还包括很多客户忠诚度项目来帮助用户了解汽车使用和保养知识。同时，也包括组织一系列有趣活动来激发用户买车后的兴趣以及让客户感受到与爱车在一起的非凡体验。总之，售后服务市场营销对客户满意度和品牌忠实度的提升起着至关重要的作用。售后服务-推广:忠诚度:活动:市场零部件及服务销售了解使用权利扩大客户满意度为发展售后服务市场，奔驰中国开发了一系列相关展具介绍售后服务及产品，用以向售后客户群组织举办专业性的宣

8、传活动。奔驰中国针对每个区域开发一套物料并根据经销商的申请进度制定路演计划。CAS宣传展示能让更多的客户了解奔驰的售后服务、产品及技术，同时也能提高公众对品牌的认知