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1、SearchEngineOptimizationStarterGuideWelcometoGoogle'sSearchEngineOptimizationStarterGuide.ThisdocumentfirstbeganasanefforttohelpteamswithinGoogle,butwethoughtit'dbejustasusefultowebmastersthatarenewtothetopicofsearchengineoptimizationandwishtoimprovetheirsites'interactionwith
2、bothusersandsearchengines.Althoughthisguidewon'ttellyouanysecretsthat'llautomaticallyrankyoursitefirstforqueriesinGoogle(sorry!),followingthebestpracticesoutlinedbelowwillmakeiteasierforsearchenginestobothcrawlandindexyourcontent.Searchengineoptimizationisoftenaboutmakingsmal
3、lmodificationstopartsofyourwebsite.Whenviewedindividually,thesechangesmightseemlikeincrementalimprovements,butwhencombinedwithotheroptimizations,theycouldhaveanoticeableimpactonyoursite'suserexperienceandperformanceinorganicsearchresults.You'relikelyalreadyfamiliarwithmanyoft
4、hetopicsinthisguide,becausethey'reessentialingredientsforanywebpage,butyoumaynotbemakingthemostoutofthem.Searchengineoptimizationaffectsonlyorganicsearchresults,notpaidor"sponsored"results,suchasGoogleAdWordsEventhoughthisguide'stitlecontainsthewords"searchengine",we'dliketos
5、aythatyoushouldbaseyouroptimizationdecisionsfirstandforemostonwhat'sbestforthevisitorsofyoursite.They'rethemainconsumersofyourcontentandareusingsearchenginestofindyourwork.Focusingtoohardonspecifictweakstogainrankingintheorganicresultsofsearchenginesmaynotdeliverthedesiredres
6、ults.Searchengineoptimizationisaboutputtingyoursite'sbestfootforwardwhenitcomestovisibilityinsearchengines.Anexamplemayhelpourexplanations,sowe'vecreatedafictitiouswebsitetofollowthroughouttheguide.Foreachtopic,we'vefleshedoutenoughinformationaboutthesitetoillustratethepointb
7、eingcovered.Here'ssomebackgroundinformationaboutthesitewe'lluse:•Website/businessname:"Brandon'sBaseballCards"•Domainname:brandonsbaseballcards.com•Focus:Online-onlybaseballcardsales,priceguides,articles,andnewscontent•Size:Small,~250pagesYoursitemaybesmallerorlargerthanthisa
8、ndoffervastlydifferentcontent,buttheoptimizationtopicswediscussedbel
