goodlighting商业展示照明

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1、FGL6e12.04.200219:53UhrSeite3FördergemeinschaftGutesLichtGoodLightingforSalesandPresentation6FGL6e12.04.200219:54UhrSeite4ContentsCorporateidentity2Theimpactoflight3Signalfromadistance:façades4Everythingunderoneroof:shoppingmalls5Dynamiclightingforshopwindowsan

2、dsalesrooms6GenerallightingTheshopwindow:stageinthestreet8Theshowcase:eye-catcherforexclusivemerchandise11Entrancelighting12SalesroomlightingGenerallighting13SalesroomlightingAccentlighting16Lightingforstaircases,paypointsandchangingcubicles20Qualityfeaturesinl

3、ight-ing:whatittakestogetitright22PaypointVisualperformanceandvisualcomfort23Lightcolourandcolourrendering24Attachmentsandfilters25Lamps26FaçadeLuminaires30Lightingmanagement32Ballastsandtransformers33Emergencyandsecuritylighting34Acknowledgementsforphotographs

4、35Imprint36InformationonLightingApplications:TheseriesofbookletsEntrancefromFördergemeinschaftGutesLicht37FGL6e12.04.200219:55UhrSeite1Emotion–Experience–SuccessCosmeticspromisebeauty,clothessignallifestyle–evenawholemealbreadrollstandsforaphilosophytoday.Longg

5、onearethedayswhenmerchandisePeripheralzonewasboughtjusttomeetneeds.Shoppingtodayisanemotionalactivity,astimulatingrecreationalexperience.Andlightinghelpsshapethatexperience.Inamod-ernretailstore,lightingperformsadualfunction:ithelpsbusyshoppersquicklygettheirbe

6、aringsandcreatesamyriadofDisplaysinspirationalenvironmentspackedwithideasfortheshopper’spersonallifestyle.Goodlightingismorethanjustsomethingthathelpsusperformdifferentvisualtasks.Aharmoniouslight-ingatmospherepromotesasenseofwell-being,makesiteasierforstafftos

7、ervecustomers,under-linescorporateidentityandcontributessignificantlytothesuccessoftheenter-prise.Fromfull-blowndepartmentstoretoniche-marketdeli-catessen–flexiblelightingStaircase/LiftinstallationsofferawealthofpossibilitiesforensuringthatmerchandisehastheChan

8、gingCubiclesrightvisualimpact.Lightingaddsflairtoapresentation.Itguidesandformulates,dramatisesanddifferenti-ates,emotionalisesandpersonalises.Lightingmakesshoppinganemotion