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ID:36629634
大小:1.23 MB
页数:49页
时间:2019-05-13
《施耐德电气产品细分市场的调研分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、对外经济贸易大掌在职人员以同等学力申请硕士学位论文论文题目:施耐德电气产品细分市场的调研分析主题词:装修公司电气产品营销策略专业:全些萱理研究方向:幽研究生姓名:±臣墨导师姓名:赵茔熬援论文起止时间:2QQ§:!!兰QQ§:Q生Y862337ABs,l’姒C’l’Afterenteringthe21“century,therealestateindustryinChinaacquiresrapidgrowth,whichprovideslargepotentialforthedecorationindustry
2、.Thedecorationindustryhasbecomeanewconsumermarketofmorethen500billionyuanafter10yearsofdevelopment.Wehavecometotheeraofpayinggreatattentiontobothlivingsafetyandcomfort.Fromthesocket,consumerunit,doorentrytoInternetjack,everythingisconnectedwithelectricity.Th
3、elargepotentialofelectricalproductsindecorationindustryhasattractedeyeballofbothinternationalcompaniesandkeylocalplayers.Asaworldleaderinelectricpower,SchneiderElectrichasalonghistoryandgreatpowerinthefield.Withthesuccessfulexpansionofthebusiness,SchneiderEl
4、ectrichavetargetedthedecorationmarketandtakenitasnewgrowthplatform.In2004,thecompanystartedthebusinessinthisfield.IthasmadesomeachievementsuptoNOWbutconfrontedalotofunexpecteddifficulties.Tosetuptherightbusinessmodeltobecomealeaderinthismarkethasbecomethefir
5、stpriorityforthecompany.SchneidersetaprojectteamtomakeinvestigationandanalysisofbothproductsandthemarkettofindoutthebestsolutionforaccesstoChina’Sdecorationmarket.Thisthesisincludes4parts.The1stpartexplainstheresearchbackground,objectiveandmethodology.The2nd
6、partfocuses011decorationmarketonmacro—perspective.The3rdpartuseSTPstrategytomakedetailedanalysisaboutdecorationcompaniesinthemarket.The4thpartisrelatedconclusion,recommendationandstrategyforthecompany.Successfulmarketingstrategycomesfromtherightunderstanding
7、ofthemarket.ThisthesiswouldliketobeasupportforthedecisionmakingofnewmarketstmtegyinSchneiderElectric.Keywords:Decorationcompany,Electricproducts,MarketingstrategyII刖舌进入二十一世纪以来,随着人口的城市化,我国房地产业快速增长,城镇居民居住水平和人居环境得到进一步提高和改善,同时,房地产业快速增长为装饰装修行业提供了广阔的发展空间。我国的住宅装修业在
8、近lO年的时间内发展极为迅速,其市场容量和行业规模的扩展,已超过家电产业和汽车产业,形成兴旺发达的“朝阳产业”。在国家宏观政策的指导下,2004年上半年,我国商品住宅投资4ll1亿元,办公楼投资297亿元,商业营业用房投资766亿元。上述商品住宅、办公楼、商业、营业用房都是装饰装修行业的“大市场”,而住宅装修也已成为全面建设小康社会的重要内容,是改善人民居住环境质量的根本途径,是实现住
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