资源描述:
《商务英语阅读练习及答案》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、1ReadthefollowingtextandchoosethebestsentencefromAtoFbelowtofillineachofthegapsinthetext:Chinaistheworld’slargestshoemakerandexporter.Butitmuststepoutofitsreputationasacheapshoemaker.Toachievethatgoal,Chineseshoemakersshouldenhancetheirshoemakingtechnologies,i
2、mprovetheirbrandsandbeginexportingtomoreregions.Morethantwo-thirdsofthe6billionpairsofshoesproducedlastyearinChinawereexported.ExportvolumesofChinese-madeshoesexceededUS$10billion.1)________LeathershoessoldforUS$5.50perpair.Low-gradeshoesaccountformostofChina’
3、sexportsofshoes.PricesofChinese-madeshoesarelowerthanthosemanufacturedinBrazil,SouthKoreaandThailand.Chinese-madeshoestendtocostlessthanshoesmanufacturedbyrisingexporterssuchasVietNam.2)________Chineseshoemakersproduceacombined12billionpairsofshoesperyear,ando
4、versupplieshaveleftChina’sshoemakersheavilyreliantonshoedealerswhooftenchooseaccountsalestoreducerisks.Manyretailersandwholesalersfailtopayshoemakerswithinareasonabletime.Butmostdomesticproducershavefailedtoimprovequalityandupgradetheirdesignstoincreasecompeti
5、tiveness.Rather,theyhavebegunfocusingontheexportmarket,wherepaymentsfortheirgoodsaregenerallyensured.3)________MostChineseshoemakers,becausetheyaresmall,donotinvesttoimprovequalityand/orupgradedesigns.Asaresult,Chineseshoesarerunningtowardsinternationalmarkets
6、.Chinahasfewlargeshoemanufacturers.MostexportUS$100,000worthofshoesperyear.Thesesmallshoeexporterscommonlyadoptlow-pricestrategies,whichresultindecreasedexportpricesoftheirshoes.Overproductionandthedebutofnumeroussmallshoeexportersexacerbatedthesituation.Inadd
7、ition,China’sshoemakershavelongneglectedresearch,developmentanddesign.4)________Chineseshoemakersalsolacknecessaryinformationaboutinternationalmarkets.Theirtechnologiesalsolagbehindthoseoftheirinternationalcounterparts.Asaresult,Chineseshoemakersandexportersha
8、velingeredinthelow-endshoemarket.Unabletoopennewmarkets,theybecomeusedtoconcentratingonmarketsfilledbyotherChineseshoemakers.5)________Meanwhile,othermarkets,suchasSouthAmerica,Rus