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1、家用跑步机营销探秘（HometreadmillmarketingQuest）HometreadmillmarketingQuest-worktogethertoexpandthemarket;intensiveandmeticulousfarming,toseizethefirstWeinthepreviousanalysis,hometreadmillproductionenterprises,inthenichemarketintroductionperiod,facingthelackofrun
2、ningfitnessconsciousnessandhabitsofconsumers,therealoptionis"commonmarket,activelyexpandthecake,andeffortsintheprocessofmarketexpansioninoccupyafavorablepositionintheindustry.Toknowiseasy,buttodoisdifficult。Inthislongprocessofcultivatingthemarket,whatki
3、ndofinvestmentdoenterprisesneedtoinvestin?Whereisthekeypointofmarketingcommunicationwork?Howtodealwithcompetitors?Andsoon,theseproblemsneedtohaveapreliminaryanswer,sothatenterpriseswillbelimitedresourcestothemostimportantplace,toachieveprecisionmarketin
4、g.TheexperienceofShanghaioverfighteraircraftwithmanyyearsofservicefitnessequipmentbrandprovidesthefollowingdirectionforefforts,forthevastnumberofhouseholdtreadmillmanufacturerstodiscusstogether:A"bigmarket",inthisregard,themanufacturersshouldbeputintoed
5、ucation"homeexercise"and"homerun"wayoflife,andgraduallyexpandtohomerunoftheproportionofthepopulation,thatistoexpandthesizeofthepotentialmarket;atthesametime,theguidanceofpopularscienceandhasbeenrunning,remindandencouragebuytreadmillswhoinsistonrunning,a
6、chievingfitnesseffect,theformationofpositiveword-of-mouthandcirculation,soastolayasolidfoundationfortheexpansionoftherealmarketreputation.Two,intheindustrytoseizetheposition",ambitiouscompaniesshouldfocusontheterminalintensiveandmeticulousfarming"and"br
7、andIntensiveandmeticulousfarming"ofthesetwoaspects,toachieveasmuchaspossibletointercepttherealityofconsumers"and"reserveasmuchaspossiblefutureconsumers".Usingthefollowingschematicdiagram,weintuitivelypointoutthekeypointsofthemarketingcommunicationworkof
8、thehouseholdtreadmills:Thedetaileddescriptionisasfollows:First,publicizethelifestyleof"homerunning"Healthdependslargelyonthewayoflife.Everyoneknowstheimportanceofhealth,everyoneknowsthebenefitsofexerciseontheirownbody,everyonekno
