欢迎来到天天文库
浏览记录
ID:35785763
大小:42.75 KB
页数:12页
时间:2019-04-18
《河北省正定县第三中学2018_2019学年高二英语10月月考习题》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2018-2019学年度高二第一学期10月考试英语试卷分值:120分时间:90分钟阅读理解(共两节,满分40分)第一节(共15小题;每小题2分,满分30分)阅读下列短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑。ATherearethousandsofproductsofallcolorsandshapesinasupermarket,makingyoubelievethattheyareworthatry.How?Packagingisthesilentbutpersuad
2、ingsalesman.Thereontheshelves,eachbottle,can,box,andjarhasbeencarefullydesignedandmeasuredtospeaktotheinnerselfoftheconsumer,sothathisbuyingnotonlyaproductbutalsohisbeliefinlife.Scientistshavestudiedconsumerbehaviorrecentlyandfoundthatthelookofthepackagehasag
3、reateffectonthe“quality”oftheproductandonhowwellitsells,because“Consumersgenerallycannottellbetweenaproductanditspackage.Manyproductsarepackagesandmanypackagesareproducts,”asLouisCheskin,thefirstsocialscientiststudyingconsumers’feelingforpackaging,noticed.Col
4、orsareoneofthebesttoolsinpackaging.Studiesofeyemovementhaveshownthatcolorsdrawhumanattentionquickly.TakeV8forexample.Formanyyears,thebrightredcoloroftomatoesandcarrotsonthethinbottlemakesyoufeelthatitisverygoodforyourbody.Andtheword“green”todaycankeepfoodpric
5、esgoingup.Shapesareanotherattraction.Circlesoftensuggesthappinessandpeacefulness,becausetheseshapesarepleasingtoboththeeyeandtheheart.That’swhytheroundyellowMsignsofMcDonald’sareinvitingtobothyoungandold.Thisnewconsumerresponse(反应)tothecolorsandshapesofpackag
6、esremindsproducersandsellersthatpeoplebuytosatisfybothbodyandsoul.1.Accordingtothepassage,________seemstobeabletopersuadeaconsumertobuytheproduct.A.thepleasingcolorofthepackageB.thespecialtasteoftheproductC.thestrangeshapeofthepackageD.thebeliefintheproduct2.
7、Ifapackageoraproductisroundinshape,itcan________.A.bringexcitementtotheconsumersB.attracttheconsumers’attentionC.catchtheeyemovementoftheconsumersD.produceahappyandpeacefulfeeling3.“Andtheword‘green’todaycankeepfoodpricesgoingup.”Thissentencesuggeststhatconsu
8、merstodayare________.A.startingtonoticetheimportanceofnewfoodB.enjoyingthebeautyofnaturemorethanbeforeC.beginningtolikegreenvegetablesD.payingmoreattentiontotheirhealth4.Itcanbeinferredfr
此文档下载收益归作者所有