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1、本科毕业论文（设计）外文翻译原文：CustomerLock-inMarketingStrategyAnalysisinMarketSubsectionAbstract:Incontemporarymarketingtheory,morecareisbeinggiventotherelationmarketing,andtraditionallymarketingstrategybasedon4P’s(product,promotion,price,place)isneglectedandignored.The
2、paperthinksthedeflectionisnotright,andthetraditionalmarketingtheorycontainssomefactorsandcomponentsofcontemporarycustomerlock-inmarketingtheory,thustraditionalmarketingtheorybasedonmarketingsubsectionisstillimportant.Thispaperhasanalyzedthefunctionoftraditi
3、onalmarketingstrategyincontemporaryandtheessenceaswell,andprobedthetacticofhowtoutilizethemarketingsubsectiontomeettheneedcustomerlock-instrategy.Keywords:Marketingsubsection,Customerlock-in,Strategy1.IntroductionThetheoreticalcircleandpracticalworkscaresmo
4、reabouthowtobuildcustomerloyaltyandlockcustomersinspecificproductsandservicesduringmarketing.Traditionalmarketingtheory(transactionmarketing)andmodernmarketingtheory(relationshipmarketing)providedifferentstrategiestosolvethisproblem.Traditionalmarketingtheo
5、ryattachesimportancetotransactionbehaviorbetweencustomersandproducers,adopts4P’Smodelwithcomprehensiveapplicationofproduct,price,placeandpromotion,andcarriesoutmarketsubsectionforcustomergroupssoastoattractcustomerstoenjoyacertainproductorservice.Inthemarke
6、tingmode,sinceproducersactivelyoffer,“customers,attentionplease”,thepreemptivemarketingmeasureattractscustomerstoachievetransactionofproductorservice.However,inamoreandmoresufficientlycompetitivemarket,otherproducersormanufacturerscanalsousethismeasuresotha
7、titsuniquenessgraduallydisappears.Sincecustomerscannotbeconsistentlyattractedtospecificproductsandservices,themarketsubsectionstrategybasedonmarketingmodehasbeengraduallyreplaced.Modernmarketingusesvariousrelationship-marketingmodessuchasrelevant,reaction,r
8、eturnandrelationtoattainthemarketinggoal.Themarketingmodestressescustomerlock-in,usescontract,training,study,dataexchange,increaseofsearchingcostandloyaltycost,etc.Tolockcustomersinspecificproductsorse
