中小企业利基战略的规划实施与调整——以y公司为例

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1、strategicplanninggoals,implementationandadjustmentprogrammeswhichareembodiedinseveralmainaspectsincompanymanagement,includingproductdevelopment,marketingmanagementandhumanresourcesmanagement.Alltheviewpointsmentionedinthispaperisofstrongoperatingpropertyandtheyguidethedetailedstrategyplanaboutth

2、edevelopmentinthefuture3-5years.BecausethestrategyplantakesintoaccountitsownactualsituationandtheuniversalityofSMEs,alltheprogramsandviewpointsinthispapercanbetransplantedtothegeneralmanagementofSMEs.TheauthorhopesthatthewholepaperisinapositiontoprovideadetailedplanofNicheStrategyforSMEsandalsos

3、tartsadiscussionforresearchersinthisfieldsothatitservesasamaterialtohelpfurtherimprovenichestrategyresearchofSMEs.Keywords：SMEsNicheStrategyNicheProductNicheMarketIII目录第一章绪论.............................................11.1论文概述......................................................11.1.1论文选题的理论及实践

4、意义...........................................11.1.2本领域的研究现状...................................................21.1.3研究框架与内容.....................................................21.1.4研究创新性与预期成果...............................................41.2相关理论概述...............................................

5、...41.2.1企业生命周期理论...................................................41.2.2战略管理理论.......................................................51.2.3营销管理学6P理论..................................................71.2.4绩效考核目标管理理论...............................................8第二章利基战略文献综述.....................

6、............102.1利基战略理论的核心思想.......................................102.2利基战略试用范围与期望目标...................................102.2.1利基战略的试用范围................................................102.2.2利基战略的期望目标................................................112.3利基战略的风险与局限性................................

7、.......132.3.1应用利基战略的风险................................................132.3.2应用利基战略的局限性..............................................132.4利基战略目标规划的一般步骤...................................13第三章Y公司利基战略目标构想.....................