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1、Themedia’swatchingVault!Here’sasamplingofourcoverage.“Unflinching,fly-on-the-wallreports...Noonegetspastcompanypropagandatothenitty-grittyinsidedopebetterthantheseguys.”—Knight-Riddernewspapers“Bestwaytoscopeoutpotentialemployers...Vaulthassharpinsightintocorporatecultureandhiringpractices.”—Y
2、ahoo!InternetLife“VaulthasbecomeadefactoInternetoutsourcerofthecorporategrapevine.”—Fortune“Forthosehopingtoclimbtheladderofsuccess,[Vault’s]insightsarepriceless.”—Money.com“AnotherkillerappfortheInternet.”—NewYorkTimes“Ifonlythecompanyprofilesonthetopsiteswouldlistthe‘real’information...Sites
3、suchasVaultdothis,featuringinsightsandcommentaryfromemployeesandindustryanalysts.”—TheWashingtonPost“Arichrepositoryofinformationabouttheworldofwork.”—HoustonChronicleMARKET&BRANDVAULTCAREERGUIDETOMARKETING&BRANDMANAGMANAGEMENT©2001VaultInc.MARKET&BRANDVAULTCAREERGUIDETOMARKETING&BRANDMANAGMAN
4、AGEMENTBYJENNIFERGOODMANWITHCONTRIBUTINGEDITORSANDYKANTORANDJOHNPHILLIPS©2001VaultInc.Copyright©2001byVaultInc.Allrightsreserved.Allinformationinthisbookissubjecttochangewithoutnotice.Vaultmakesnoclaimsastotheaccuracyandreliabilityoftheinformationcontainedwithinanddisclaimsallwarranties.Nopart
5、ofthisbookmaybereproducedortransmittedinanyformorbyanymeans,electronicormechanical,foranypurpose,withouttheexpresswrittenpermissionofVaultInc.Vault,theVaultlogo,and“theinsidercareernetworkTM”aretrademarksofVaultInc.Forinformationaboutpermissiontoreproduceselectionsfromthisbook,contactVaultInc.
6、,P.O.Box1772,NewYork,NewYork10011-1772,(212)366-4212.LibraryofCongressCIPDataisavailable.ISBN1-58131-132-XPrintedintheUnitedStatesofAmericaAcknowledgmentsVaultwouldliketotakethetimetoacknowledgetheassistanceandsupportofMattDoull,AhmadAl-Khaled,LeeBlack,EricOber,HollingerCapital,Tekbanc,NewYork
7、CityInvestmentFund,AmericanLawyerMedia,Globix,Ingram,Hoover’s,GlennFischer,MarkHernandez,RaviMhatre,TomPhillips,CarterWeiss,KenCron,EdSomekh,IsidoreMayrock,ZahiKhouri,SanaSabbagh,EstherDysonandotherVaultinvestors,aswellasourlovingfamili