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时间:2019-03-08
《7-steps-to-jump-start-your-email-marketing-strategy-final.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、7StepstoJump-StartYourEmailMarketingStrategyAStep-by-StepGuidetoEmailMarketingforLeadGeneration2⏐7StepstoJump-StartYourEmailMarketingStrategyTableofContentsIntroduction3StepOne:DefineYourObjectives5StepTwo:ManageYourLists9StepThree:CraftCompellingContent
2、andStrategicOffers12StepFour:FollowEmailMarketingBestPractices17StepFive:ChooseaProfessionalEmailServiceProvider21StepSix:MeasureYourResults23StepSeven:MaximizeYourContent25Conclusion27TweetThiseBook!3⏐7StepstoJump-StartYourEmailMarketingStrategyIntroduc
3、tionEmailmarketingisacrucialcomponentofanycomprehensiveB2Bmarketingplan(Seeonnextpage:MarketingSherpachartoneffectivemarketingtacticsfromits2011B2BBenchmarkReport).Whenimplementedcorrectly,astrategicemailmarketinginitiativecanexpandyoursalesconversationt
4、oabroaderaudiencewhilebuildingloyaltywithyourexistingclientbase.Thetrickisknowinghowandwhentocommunicatewithyourcontactssoyouremailmarketingeffortsworkinyourfavor,garneringmoreleadsandopeningmorelinesofcommunicationbetweenyouandyourtargetmarket.WhatYouWi
5、llLearnThiseBooklaysoutthebasicsforstartinganemailmarketingplanthatwillenergizeyourleadgenerationefforts,buildmorebuzzaroundyourbusiness,andstrengthenyourrelationshipswithclientsandprospects.Learnhowto:•Buildandsegmentyourcontactlistforbetterresults•Craf
6、tstrategiccontentandoffersthatincreaseyourresponserates•Choosetherightemailserviceprovider•Measureyouremailmarketingsuccess•LeverageyouremailcontentacrossmultiplemarketingchannelsCompaniesthathaveyettolaunchanemailmarketinginitiativeorwanttokeeptheircurr
7、entemailmarketingeffortsconsistentwillhavethetoolstobeginandmaintainasuccessfulemailmarketingstrategy.TweetThiseBook!4⏐7StepstoJump-StartYourEmailMarketingStrategyWhyEmailNeedstoBePartofYourMarketingMixWhileblogsandsocialmediaarewinninglargerandlargerpor
8、tionsofB2Bmarketingbudgets,emailmarketingremainsanimportantandcost-effectivesolutiontodriveleadgenerationeffortsandbuildlong-lastingrelationshipswithclients.Anexpertlycraftedmarketingemailcaninitiatethesalesconversationwit
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