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1、9-12FebruaryFourthACMInternationalConferenceonWebSearchandDataMiningTableofContents1.WelcomeMessageProf.IrwinKing,GeneralConferenceChair22.ForewordfromtheProgramCo-ChairsProf.WolfgangNejdlandProf.HangLi,ProgramCo-Chairs33.WSDM2011GuestofHonorofOpeningCeremonyPr
2、of.BenjaminW.Wah,ProvostandWeiLunProfessorofComputerScienceandEngineering,TheChineseUniversityofHongKong44.WSDM2011ConferenceOrganization55.WSDM2011Sponsors&Supporters66.WSDM2011ProgramataGlance77.WSDM2011KeynotesProf.ChristosFaloutsos,DepartmentofComputerScien
3、ce,CarnegieMellonUniversity8Dr.HarryShum,VPofSearchProductDevelopment,Microsoft98.WSDM2011WorkshopProgramsWS1:WorkshoponCrowdsourcingforSearchandDataMining(CSDM2011)10WS2:WorkshoponUserModellingforWebApplications119.WSDM2011TutorialProgramsT-AM1:Crowdsourcing10
4、1:Puttingthe“WisdomoftheCrowd”toWorkforYou12T-AM2:IntroductiontoDisplayAdvertising13T-PM1:ExploitingStatisticalandRelationalInformationontheWebandinSocialMedia14T-PM2:WebRetrieval:TheRoleofUsers1510.WSDM2011MainConferenceProgram10February20111611February2011171
5、2February201118-1911.WSDM2011Posters20-2312.BanquetandExcursion2413.SheratonHongKongHotelandTowersMaps25WelcomeMessageOnbehalfoftheOrganizingCommittee,IwouldliketoextendawarmwelcometotheFourthACMInternationalConferenceonWebSearchandDataMining(WSDM2011),HongKong
6、.FollowingthegreatsuccessesofWSDM2008inStanfordUniversity,USA,WSDM2009inBarce-lona,Spain,andWSDM2010inNewYork,USA,WSDM2011,HongKonghasbeenchosenasthepremierannualinternationalACMconferenceforpresentingtheverybestresearchinnovationsandothersignificantworkcoverin
7、gareasinsearchanddataminingontheWebandtheSocialWeb,withanemphasisonpracticalbutprinciplednovelmodelsofsearch,retrievalanddatamining,algorithmdesignandanalysis,economicsimplications,andin-depthexperimentalanalysisofaccuracyandperformance.ThepurposeandgoalofWSDM2
8、011istoprovideaforumforresearchers,practitioners,andprofessionalsaliketoidentifychallengingissuesintheareas,tosharethelatestideasandresults,toshaperesearchdirections,andtoin