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《衡水达人时尚主题酒店视觉形象设计与应用研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ClassifiedIndex:UniversityCode:10075U.D.C:NO:20120920ADissertationfortheDegreeofM.ArtsHengshui'sfashionthemehotelvisualimagedesignandapplicationresearchCandidate:JingYananSupervisor:AssociateProf.HouZhigangAcademicDegreeApplied:MasterDegreeofArtsSpeciality:DesignscienceUniversity:HebeiUniver
2、sityDateofOralExamination:June,2015摘要摘要体验经济时代的到来,千篇一律的酒店设计并不能满足人们的日常生活需要,人们对个性化事物的追求变得越来越明显。因此,主题酒店便应运而生,并成为人们休闲生活的新方式,备受年轻消费者的青睐。随着主题酒店数量的不断增长,很多劣等酒店在其中滥竿充数,酒店的本身却毫无新意。树立品牌形象成为主题酒店发展和壮大的重要战略。本论文主要分为四部分,第一部分主要阐述论文的研究背景、研究目的和意义、论文创新点及研究框架。第二部分明确主题酒店产生的背景、概念以及特征等,阐述主题酒店视觉形象设计的基本内容,分析当前主题酒店发展现状
3、与问题。第三部分提出主题酒店在视觉形象设计中存在同质化严重、品牌意识薄弱、执行不够严谨等问题。第四部分主要通过对周边选择性的市场调研与考察,结合达人时尚主题酒店的市场定位与特点,展开对衡水达人时尚主题酒店视觉形象设计的方案研究。此篇论文旨在通过对达人时尚主题酒店视觉形象设计开发,能够更好的打造和提升主题酒店的品牌形象。关键词:主题酒店视觉形象设计设计与应用IAbstractAbstractTheadventoftheeraofexperienceeconomy,thesamehoteldesigndoesnotmeettheneedsofthePeople'sDailylife
4、,peopleinthepursuitofpersonalizedthingsbecomemoreandmoreobvious.Therefore,themehotelthenarisesatthehistoricmoment,andbecomethenewwayofleisurelife,isthefavourofyoungconsumers.Increasinginthenumberofthemedhotels,alotofinferiorhotelinwhichexcessiverodinsteadofthehotelitselfisnothingnew.Setupthe
5、brandimagebecomeanimportantstrategicthemehoteldevelopmentandgrowing.Thisthesismainlydividedintofourparts,thefirstpartmainlyelaboratesthesisresearchbackground,researchpurposeandmeaning,thepaperinnovationpointsandresearchframework.Thesecondpartofthebackground,conceptandcharacteristicsofspecifi
6、cthemehotel,etc.,statesthebasiccontentofthemehotelofvisualimagedesign,analysisofthecurrentthemehoteldevelopmentpresentsituationandtheproblems.Thethirdpartputforwardthethemehotelexisthomogeneityseriousinvisualimagedesign,brandconsciousnessisweak,suchproblemsasnotenoughrigorousexecution.Thefou
7、rthpartmainlythroughtothesurroundingselectivemarketresearchandinvestigation,combinedwiththetalentmarketpositioningandcharacteristicsoffashionthemehotel,avisualimageofhengshui'sfashionthemehoteldesignschemeofresearch.Thispaperaimstovisualimagedesign