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ID:34148860
大小:5.71 MB
页数:17页
时间:2019-03-03
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1、HBR.ORGJANUARYFEBRUARY#$%%REPRINTR""#"CCreatingTHEBIGIDEASharedValueHowtoreinventcapitalism—andunleashawaveofinnovationandgrowthbyMichaelE.PorterandMarkR.KramerTheBigIdeaCapitalismisundersiege....Diminishedtosetpoliciesthatsapeconomicgrowth….ThepurposeofthecorporationmustbeCREAT
2、INGSHA2HarvardBusinessReviewJanuary–February2011FORARTICLEREPRINTSCALL"##$%""$#""&OR&'($(")$(*##,ORVISITHBR.ORGtrustinbusinessiscausingpoliticalleaderstosetpoliciesthatsapeconomicgrowth….Businessiscaughtinaviciouscircle....redefinedaroundHAREDVALUEHowtoreinventcapitalism—andunlea
3、shawaveofinnovationandgrowthbyMichaelE.PorterandMarkR.KramerJanuary–February2011HarvardBusinessReview3THEBIGIDEA CREATINGSHAREDVALUETHECAPITALISTSYSTEMisundersiege.Inrecentyearssuccess.Itisnotonthemarginofwhatcompaniesbusinessincreasinglyhasbeenviewedasamajordobutatthecenter.Web
4、elievethatitcangiverisetocauseofsocial,environmental,andeconomicprob-thenextmajortransformationofbusinessthinking.lems.Companiesarewidelyperceivedtobeprosper-Agrowingnumberofcompaniesknownforingattheexpenseofthebroadercommunity.theirhard-nosedapproachtobusiness—suchasGE,Evenwors
5、e,themorebusinesshasbeguntoGoogle,IBM,Intel,Johnson&Johnson,Nestlé,Uni-embracecorporateresponsibility,themoreithaslever,andWal-Mart—havealreadyembarkedonim-beenblamedforsociety’sfailures.ThelegitimacyofportanteJortstocreatesharedvaluebyreconceiv-businesshasfallentolevelsnotseeni
6、nrecenthis-ingtheintersectionbetweensocietyandcorporatetory.Thisdiminishedtrustinbusinessleadspoliticalperformance.Yetourrecognitionofthetransforma-leaderstosetpoliciesthatunderminecompetitive-tivepowerofsharedvalueisstillinitsgenesis.Real-nessandsapeconomicgrowth.Businessiscaug
7、htinizingitwillrequireleadersandmanagerstodevelopaviciouscircle.newskillsandknowledge—suchasafardeeperap-Abigpartoftheproblemlieswithcompaniespreciationofsocietalneeds,agreaterunderstandingthemselves,whichremaintrappedinanoutdatedofthetruebasesofcompanyproductivity,andtheapproac
8、htovaluecreationthathasemergedoverabilitytocoll
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