case_interview_frameworks.pdf

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1、CaseInterviewMarathonWorkshopVictorCheng’sCaseInterviewCoreFrameworksv1.0ByVictorChengwww.caseinterview.comThesematerialsprovidedonan“asis”basiswithnowarrantyorguaranteeexpressedorimplied.Youusethematyourownrisk.Thisinformationisprovidedtoyouforfreefornon-com

2、mercialuse.Youarewelcometoforwardthistoyourfriendsprovidedyoudonotalteranyofthecontentandkeeptheentiredocumentintact.Iretaincopyrightownershipoverthesematerials©VictorChengwww.caseinterview.comPROFITABILITYFRAMEWORKFortheproblembranch(e.g.,Revenue/Unitor#Unit

3、sSold)1)SEGMENTthenumber,breakitupintoitscomponentparts,comparetohistoricalmetricstofindwheretheshiftiscomingfrom2)ISOLATEthekeydrivercausingbulkofproblemRevenue/3)EXPLOREpossibleresolutionsUnitPossibleSegmentstogetdatafor,isolate&explore:*Byproduct/productli

4、neRevenue*Bydistributionchannel*Byregion#Units*Bycustomertype(new/old,big/small)Sold*ByindustryverticalOnceyouknowmathematicallywhat'scausingtheproblem,youneedtounderstandWHYthenumberhasdeclinedinthecontextofthemarketplace.Thismaybea"compoundframework"problem

5、Profitsrequiringyoutouseageneralmarketanalysisframework.Ifso,mostoftenyouwillwanttostartwiththecustomer(demandside)analysisandpotentiallymayhavetousetheentireframework.Forproblembranch(e.g,fixedorvariablecost)FixedCostSEGMENTintoitscomponentparts*Segmentcostb

6、ylogicalcomponentsCost/*SegmentcostsbyvaluechainUnitValueChainExample:CostVariableIdentifyfixedcostsineachofthefollowing:RawMaterials->Factory->Distribution->CustomersCost#UnitsComparetohistorical.Findtheproblemcomponent.SoldKeep"drillingdown"byfindingtheprob

7、lemsegment,Tips:anddrilldownonTHATsegmentuntilyouISOLATE1)Keepdrillingdownuntilyouisolatetheproblemwhat'smathematicallycausingthemajorityofthe2)Ifyourealizeabranch(orsub-branch)isNOTtheproblemproblem(aka.FindtheLEVERAGEpoint)comeupalevelandworktheremainingbra

8、nches3)ThenameofthegameisPROBLEMISOLATION4)When"unitssold"decline,it'susefultocomparethecompany'snumberstoitscompetitorstodetermineifit'sanindustry-wideorcompany-specificissue(c)VictorChe