欢迎来到天天文库
浏览记录
ID:33507657
大小:2.51 MB
页数:63页
时间:2019-02-26
《a+study+on+english+commercial+advertising+texts+from+the+perspective+of+appraisal+theory》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、⑨硕士学位论文MASTER‘STHESlSAbstractInmodemsociety,advertisementshavebeenwidelyemployedtopublicizeandpromoteproductsandservices.Withdistinctivefeatures,advertisingtextshaveattractedwidespreadattentionfromacademicfieldbothathomeandabroad.Studiesonadvertisementshavebeenconductedf
2、romvariousperspectives,suchaslexicology,pragmatics,stylistics,translation,psycholinguisticsandfunctionalgrammar.InhisbookTheoryandPracticeofDiscourseAnalysis:aStudy伽AdvertisingDiscourse(2001),HuangGuowendiscussestheapplicationofProblem-Solutiondiscoursepatteminadvertisem
3、entsandfindsthatinadvertisements,ofthefourparts,‘problem’and‘solution’areobligatorywhile‘situation’and‘evaluation’areoptional.Basedonthisfinding,thisthesiswillconductastudyontheappraisalmeaningexpressedinthediscourseofadvertisements.Specifically,weareinterestedinhowappra
4、isalmeaningisexpressedinthe‘problem’andthe‘solution’partoftheadvertisementswithintheframeworkoftheAppraisalSystem.Appraisaltheory,asanewdevelopmentinthestudyoftheinterpersonalmeta-functionwithinSystemicFunctionalLinguistics,isanidealanalyticalframeworkforstudyingthelangu
5、ageofevaluation,attitudeandemotion.Thesystemwillhelpusfmdouthowatext’Sproposalsandpropositionsarepositionedinterpersonally.Appraisalsystemisconcerned、析廿lthelinguisticresourcesbywhichthewriterorspeakerCanexpresstheirattitudes,getinvolvedinpropositions,andgradetheassessmen
6、tofmeaning.Therearethreesub—systemsundertheAppraisalsystem:Attitude,EngagementandGraduation.‘'Attitudeisconcerned埘t11Ourfeelings,includingemotionalreactions,Judgementsofbehaviorsandevaluationofthings.Engagementdeals、析msourcingattitudesandtheplayofvoicesaroundopinionsindi
7、scourse.Graduationattendstogradingphenomenawherebyfeelingsareamplifiedandcategoriesblurred(Martin&White2005:35).”Thesub—systemsoftheAppraisalsystemareinteractingandformingawhole.Thistheoryisnotonlysystematicasitrecognizescomprehensivecategoriesonthetypesofevaluationbutal
8、sohighlyoperable.Therefore,itCanbeappliedtodoresearchonvariousdiscoursestogettheevaluativemeaningsanddi
此文档下载收益归作者所有
点击更多查看相关文章~~